Saints Row: The Third has about 40 weeks of DLC planned

THQ CEO Brian Farrell has revealed that Saints Row: The Third has roughly forty weeks worth of DLC planned.

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We reported back in July that THQ has big post-release plans for their next installment of open-wold urban mayhem, amounting to "nearly a year" of DLC. CEO Brian Farrell recently reaffirmed the plan, though with a bit more specificity. At the recent Cloud Gaming USA conference, Farrell noted that Saints Row: The Third already has somewhere in the neighborhood of forty weeks worth of downloadable content planned.

Though specifics about what sort of things might be offered as Saints Row DLC still weren't discussed, Farrell did note that post-launch support is a significant part of THQ's strategy. "We totally change how we keep consumer engaged for a very long time," he said. "We intend to create an online digital ecosystem that keeps them interested for a year or more."

THQ recently tried a slightly different mass-DLC approach with its off-road racer, MX vs. ATV Alive, selling the game for $39.99 at retail and offering a robust list of DLC options. The game didn't end up selling as well as they'd hoped, in-part, Farrell thinks, because $39.99 "just wasn't low enough to drive a big enough install base to push the level of DLC we had initially hoped for."

(via Joystiq)

From The Chatty
  • reply
    September 8, 2011 4:15 PM

    Jeff Mattas posted a new article, Saints Row: The Third has about 40 weeks of DLC planned.

    THQ CEO Brian Farrell has revealed that Saints Row: The Third has roughly forty weeks worth of DLC planned.

    • reply
      September 8, 2011 4:44 PM

      40 weeks of real game time?

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      September 8, 2011 5:19 PM

      Are they going to leave us PC gamers out in the rain this time around?

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        September 8, 2011 5:27 PM

        THQ is making that version in house, they have said they don't want the PC side to be screwed over like SR2.

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          September 8, 2011 6:28 PM

          Refreshing to hear

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          September 8, 2011 6:53 PM

          I'll believe it when I see it. Talk is cheap.

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            September 8, 2011 7:00 PM

            THQ's talk is worth more than most! Remember we just had Space Marine come out...

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      September 8, 2011 5:36 PM

      Good thing games aren't being gutted and designed around DLC.

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      September 8, 2011 5:43 PM

      why would you announce this? this used to be a day one buy for me but it sounds like that'll turn out to be a bad idea. DLC does not excite me especially if it turns out to be "pay 10 bucks to unlock this new small island for you to explore!"

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      September 8, 2011 6:32 PM

      guess what i'm not buying!

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      September 8, 2011 6:49 PM

      Will wait for GOTY version, thanks THQ

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      September 9, 2011 2:47 AM

      Is that so? I'll wait for Steam's 2012 Holiday Sale then.

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