Star Wars: The Old Republic breaks pre-order record, EA sales reveal

EA is the "#1 publisher in Western markets," according to its latest quarterly financials. Portal 2, Dragon Age 2, and Crysis 2 all broke two million sales, while pre-orders for upcoming titles--specifically Battlefield 3 and The Old Republic--are beating

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EA is the "#1 publisher in Western markets," according to its latest quarterly financials. The company command a 16% segment share for the quarter ending June 30th, thanks to the success of games like Portal 2, Dead Space 2, and Dragon Age 2. All three titles have sold over two million copies each. Crysis 2 is an even bigger success, having sold over three million units. (Who needs Steam?)

NCAA 12 is also a strong performer for EA Sports, with sales up 17% from last year. Given the recent resolution of the NFL lockout, next month's Madden should also be a hit for the company.

EA reveled in a number of other statistics: FIFA 11 has sold nearly 15 million units so far, while the last Battlefield game, Bad Company 2, has sold over nine million units so far.

The Battlefield franchise appears to be gaining momentum, and EA is pointing at pre-orders of Battlefield 3 as evidence of that. According to the company, pre-orders are up "more than 10x" Bad Company 2's, undoubtedly helped by a more aggressive marketing campaign, a new graphics engine, and a pre-order campaign that offers DLC for free.

In addition, BioWare's upcoming Star Wars: The Old Republic has broken EA's record for pre-orders, an impressive feat given the limited distribution of the digital version of the game. The company said it was planning on "limiting supply at launch" -- a feat it seemingly cannot accomplish.

Looking even further ahead to 2012, EA plans on announcing what appears to be up to four new sports titles in the same quarter as SSX and Mass Effect 3. The titles are unannounced, but we hope to get more info at an investor's conference call, happening now.

From The Chatty
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    July 26, 2011 2:00 PM

    Andrew Yoon posted a new article, Star Wars: The Old Republic breaks pre-order record, EA sales reveal.

    EA is the "#1 publisher in Western markets," according to its latest quarterly financials. Portal 2, Dragon Age 2, and Crysis 2 all broke two million sales, while pre-orders for upcoming titles--specifically Battlefield 3 and The Old Republic--are beating

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      July 26, 2011 2:19 PM

      So what was the previous record? I wish they would have said some numbers.

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      July 26, 2011 2:25 PM

      why should i preorder it so far in advance? can't i just preorder it closer to the beta opening? i think it's dumb to preorder a game digitally so early.

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        July 26, 2011 2:30 PM

        I agree. However, EA would have you think supplies are limited omgorz buy now buy now!

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          July 26, 2011 2:45 PM

          if supplies are limited and i don't get in the beta, i wont be buying the game

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          July 26, 2011 6:33 PM

          It's not supplies. It's capacity at launch, which is the exact wording they've used.

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          July 26, 2011 7:46 PM

          In the case of Red Alert 3, they opened the beta in waves. Those that registered eary (Kane's Wrath I think) got in first.

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        July 26, 2011 4:14 PM

        what's the harm?

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          July 26, 2011 7:36 PM

          give EA an interest free loan? why give all my money up front for a game thats not out for months. they havent really given us a good reason.

          even when i preorder at gamestop, i only ever put down 5 bucks.

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            July 26, 2011 7:46 PM

            You only pay $5 until it's released.

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              July 26, 2011 9:43 PM

              I ordered the CE for $150, and they only took out $20. I guess if you can't afford the $150 now, you can save up the other $130 by the time it goes live, and you get charged.

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      July 26, 2011 2:56 PM

      "Crysis 2 is an even bigger success, having sold over three million units. (Who needs Steam?)"

      Yeah...

      This would be a valid statement except for a good chunk of the quarter (from release until 16 days before the Quarter ended (June 30th)) the game was on Steam. :p

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        July 26, 2011 3:01 PM

        most were probably for the console version anyways

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        July 26, 2011 3:13 PM

        BF3's not a steam game and appears to be on track.
        "According to the company, pre-orders are up "more than 10x" Bad Company 2's"

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          July 26, 2011 6:16 PM

          Just pointing out that, in the time frame that this report reflects the "Who needs Steam?" comment doesn't really apply as it was on Steam for the majority of it. Not to mention, as someone else pointed out is all platforms wide.

          I would say just wait until we see the trend of next quarters, but next quarters will probably be nowhere near as high anyway because the release period window where a the largest spike in sales has already passed. (Other than big sales/lowered prices which may or may not cause a huge spike.)

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            July 26, 2011 6:46 PM

            B:BC2 was a 360/PS3/Steam game, so I'm not sure how "more than 10x" Bad Company 2's" would not apply. And as far as I can tell, pre-orders don't cut off at the end of the quarter.

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              July 27, 2011 2:41 AM

              Because the "Who needs steam?" comment/aside is attached to the Crysis 2 sales numbers, not the BF3 numbers. So the BF3 numbers is irrevelant to my arguement of "You can't really say that."

              In fact BF3 isn't even brought up until 3 paragraphs AFTER the unfounded for Crysis 2's "Who needs steam?"

              Now if the snark was after BF3 I would have no arguement. But it's not. It's after Crysis 2, which it doesn't apply to for this period of time at all.

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      July 26, 2011 3:13 PM

      What records are they talking about? EA sales? MMO sales?

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      July 26, 2011 3:41 PM

      really people? have you not learned from games such as Age of Conan, Star Wars Galaxies, DC Universe Online, or any of the other countless MMOs that have completely and utterly failed out of the gates?

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        July 26, 2011 4:34 PM

        uh sorry? star wars galaxies failed out of the gates?

        Possibly after SOE took it and trashed the shit out of it but pre combat "upgrades" the pvp was better then wow or any other mmo I've tried since.

        But more likely you're just naming shit because you have no idea what you're talking about.

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        July 26, 2011 5:22 PM

        if you only knew the power of the dark side IP

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        July 26, 2011 5:47 PM

        never played those, but I jumped on LOTR during betas and played long after 1st day and had a blast. I gotta feeling this will be the same... along with Guild Wars 2

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      July 26, 2011 4:01 PM

      LOL suckers

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      July 26, 2011 4:57 PM

      Does it matter? Sales are up and are breaking records. How dare you question a press release.

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      July 26, 2011 5:02 PM

      So weird that Portal 2 is an EA Game.

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        July 26, 2011 5:10 PM

        Yes, but you can bet Valve have been rethinking that partnership as of late.

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        July 26, 2011 5:10 PM

        [deleted]

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        July 26, 2011 5:12 PM

        The EA Partners program is super hands off, I gather

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        July 26, 2011 5:18 PM

        It's not an EA game, EA is merely distributing that title, they can't claim to take anything but a minor share of those retail sales. EA is not a publisher of Portal 2, Valve is not in the EA partners program like Crytek who actually take money from EA to make their games. But still, EA put the game on the shelves, and those figures look nice for investors, so why not talk about it?

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          July 26, 2011 8:13 PM

          EA Partners is actually Valve's interface into EA for distribution.

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            July 26, 2011 8:16 PM

            I'm sure it is - I'm just saying they don't have that kind of relationship with it.

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        July 26, 2011 5:19 PM

        All they do is sell the physical box. Thats as far as the relationship goes.

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        July 26, 2011 5:30 PM

        Distributor is not the same as Publisher is not the same as Developer.

        Portal2 was developed by Valve, distributed by EA.
        NCAA Football was developed by EA-Tiburon + published by EA
        Dungeon Siege 3 was developed by Obsidian + published by Square-Enix.

        Sometimes a publisher will go through a different distributor in a foreign region. Sometimes you get multiple publishers that own different portions of the game too. Regardless usually the publisher does the marketing, and its their name that's branded into the product. A few years ago most consumers thought "Rockstar" and "Blizzard" and "Atari" were independent companies when they were respectively: Take 2 (multiple studios), Vivendi (independent wholly owned studio), and Infogrames (rebranding label).

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        July 26, 2011 5:35 PM

        It's not an EA game, it's only published by EA in retail outlets. They probably also heavily contributed funding toward marketing (billboards, TV commercials, pre-movie ads, etc).

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        July 27, 2011 11:48 AM

        I know, you would think with Valve's reach and money they can be their own publishers, or publish for others. I don't get the need for EA. But I guess it's better for them, because then they're not taking the risks.

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      July 27, 2011 11:47 AM

      Damn, say what you want about EA, but that is an impressive list of games, and I hope they all do well. I'm glad they don't go the Activision way and just milk like 2 or 3 games.

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