Rumor: PopCap being acquired for $1 billion

Techcrunch reports that PopCap is in the process of being acquired by an unnamed company for over $1 billion. PopCap has stated it does not comment on rumors of this nature.

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Techcrunch reports that PopCap is in the process of be acquired and, according to "multiple sources," that the casual hit-maker could sell for over $1 billion.

Though no buyer has been named, a number of possibilities are on the table. As expected, the immediate favorite is Zynga, makers of the Facebook hit Farmville; however, that may not be where PopCap lands. According to Techcrunch, Zynga was interested in PopCap but "couldn't get comfortable" with the price PopCap was asking.

Another possibility named in the article is video game publishing giant Electronic Arts. Over the last few years, EA has brought casual dev PlayFish under its corporate umbrella to the tune of around $400 million (with buyouts) in 2009. More recently, the company purchased mobile publisher Chillingo for $20 million. Though, at a $1 billion price tag, PopCap may be out of the publisher's reach.

Techcrunch also names Asian-based companies DeNA, that purchased developer ngmoco last October for over $300 million, and Tencent, who has a "massive market cap" as possibilities.

One wildcard that is not mentioned in the article is Microsoft. Acquiring PopCap would give Microsoft control over PopCap's popular brands, adding lucrative exclusives to its Windows Phone 7 market, Games For Windows Live platform, and the Xbox 360 console. Microsoft is not shy on pulling the trigger on large acquistions, as evidenced by the company's recent $8.5 billion purchase of Skype.

The report should be taken with a grain of salt, however, as Internet chatter points to a PopCap takeover as being false. PopCap has stated that it does not comment on rumors of this nature.

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  • reply
    June 21, 2011 5:15 PM

    Xav de Matos posted a new article, Report: PopCap being acquired for $1 billion.

    Techcrunch reports that PopCap is in the process of being acquired by an unnamed company for over $1 billion. PopCap has stated it does not comment on rumors of this nature.

    • reply
      June 22, 2011 5:54 PM

      Please god not Zynga...

    • reply
      June 22, 2011 6:57 PM

      I can only wonder why they'd put themselves up for sale..

    • reply
      June 22, 2011 9:06 PM

      Because being acquired by another company is always a good idea.

    • reply
      June 22, 2011 10:32 PM

      I've never played a popcap game. Had to look them up. $1 billion for some kitsch games? jesus christ.

      • reply
        June 22, 2011 10:36 PM

        Casual gaming, the next bubble.

      • reply
        June 23, 2011 12:58 AM

        Unfortunately that makes you the one who's out of touch, not the prospective purchaser.

        However, 1 bill does sound like an awfully large punt.

      • reply
        June 23, 2011 2:42 AM

        Never heard of Peggle, Plants vs Zombies or Bejeweled? Then you are mighty out of touch - no matter which age you are.

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        June 23, 2011 5:46 AM

        In the future, please try to make a distinction between "kitsch games" and games you just don't like.

        For example I don't like WoW but I understand why it's so popular.

        Dismissing a company that's worth a billion dollars just makes you look like an asshole.

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