Microsoft: Xbox 360 Top Selling Console for Fourth Month in a Row

With the NPD Group recently deciding to ditch public reporting of monthly hardware and software unit sales figures, we're expecting way more monthly messages from those representing the "Big Three." Oh, look, Microsoft's up first and, according to numbers they've received from the NPD Group, the Xbox 360 was the top selling console in September.

"Xbox 360 enters the holiday season with four consecutive months as the #1 console in the U.S.," a representative for Microsoft noted in an email. "With 484,000 units sold during the month, up 37% from last September, a stark comparison to the other console platforms."

While the NPD Group won't release monthly hardware sales information to the public, the group will continue to track sales and share figures with the related companies. The NPD Group will also allow those companies to relay any information, as it pertaines to specific companies, to the public. Since all companies are given the same details, we don't suspect we'll see any funny stuff.

Microsoft also revealed that Halo: Reach sold 3.3 million units during its launch month and that pre-orders for the upcoming Kinect peripheral are "selling out at retailers nationwide," which they see as a "sign of strong consumer demand before launch on November 4."

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From The Chatty
  • reply
    October 14, 2010 4:04 PM

    With NPD numbers now behind closed doors, I'll never trust what Sony or Microsoft say. They'll both claim to be in first place, or spin it as such. I am not even going to try and bother parsing their bullshit PR. I just want the objective sales figures but it's certainly more profitable for NPD to put it behind a wall.

    • reply
      October 14, 2010 4:12 PM

      i agree. we are constantly told how great the console makers are from their own mouth's over and over again. dont trust them at all.

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      October 14, 2010 4:14 PM

      Don't use sales figures to determine what you want - weigh the features, pros, and cons and make your decision. It's a console, not a lifestyle (although for some it seems to be).

    • reply
      October 14, 2010 4:25 PM

      Agreed; we all know what happens when a wildly profiteering industry regulates itself.

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      October 15, 2010 6:38 AM

      at this point in the life of the current gen consoles why exactly would you care about their sales numbers?

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      October 15, 2010 6:40 AM

      marketing Numbers can be skewed any way you want and they can be Legit depening on how you word it. Take the FORD F150 "best selling truck in America 40 years".. sadly its mostly marketing spin.
      Truth, yes the the Ford 150 model sells the most as a single model. But Ford and all other car makes make many models. Ford F150's #1 competitor is GM which makes the same truck 2X, the chevy and the GMC (same truck, one just costs 25% more). The chevy version sells almost as many, and the GMC version is close too, so they sell considerbly more. Just marketing spin on model numbers, totally honest, but very misleading, welcome to MARKETING 101.

      NPD numbers on a monthly basis are pretty misleading, each console maker release addons, exclusives, etc.. and the respective console will sell more leading up to and during those launchs. The only number that really matters in the end is total sales for a year period. And some would argue that end numbers at a console life cycle are all that matters.

      Fan boys will use whichever reports work well for them, that is the only truth.

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