Google announces October 2023 showcase

We're expecting to see the newest Pixel phone at the next Google showcase.


The fall season is usually a busy one in the tech world, and this year seems to be no different with back-to-back event announcements from Apple and Google. The latter has revealed that it will be holding a Made By Google Showcase in October. We’ll likely see a handful of different products from the manufacturer, including the heavily-rumored Pixel 8.

Google made a post on social media today to confirm that its next showcase will take place on October 4, 2023. The post reads, “The w8 is almost over,” clearly teasing the reveal of the Pixel 8 and its family of devices. There has also been speculation surrounding a new iteration of the Pixel Watch being announced here as well.

We’re also curious to see how much AI is discussed alongside Google’s latest line-up of products, given it was the central focus of this year’s Google I/O event.

It’s no coincidence that this announcement comes one day after Apple announced the date for its next event, where we expect to see the iPhone 15 revealed. In fact, Google takes some direct shots at its competitor in its own announcement. The video posted depicts a Pixel phone and iPhone at a spa, with cucumber slices on their cameras. The Pixel phone mocks the iPhone for “finally getting USB-C charging.” It’s been widely reported that the iPhone 15 will do away with the Lightning Cable and implement USB-C charging. The ad also implies a lack of innovation at Apple, teasing how competing smartphones have caught up to the iPhone.

The two events are still separated by nearly a month, with Apple going up first on September 12. Tech event season is upon us, and you can expect to read all about the Pixel 8, as well as whatever other products Google announces, right here on Shacknews.

News Editor

Donovan is a young journalist from Maryland, who likes to game. His oldest gaming memory is playing Pajama Sam on his mom's desktop during weekends. Pokémon Emerald, Halo 2, and the original Star Wars Battlefront 2 were some of the most influential titles in awakening his love for video games. After interning for Shacknews throughout college, Donovan graduated from Bowie State University in 2020 with a major in broadcast journalism and joined the team full-time. He is a huge Scream nerd and film fanatic that will talk with you about movies and games all day. You can follow him on twitter @Donimals_

From The Chatty
  • reply
    August 30, 2023 1:08 PM

    Donovan Erskine posted a new article, Google announces October 2023 showcase

    • reply
      August 30, 2023 3:55 PM

      Pixel watch 2 when?

      • reply
        August 30, 2023 4:28 PM

        Mr Fitbit Sense just died recently and I think this is the watch I'm waiting for. It seems the new Sense has been watered down, so I want a more fully fledged smartwatch but with fitbit integration. Seems like this is the best bet!

        • Zek legacy 10 years legacy 20 years
          August 30, 2023 4:33 PM

          RIP Mr Fitbit Sense

          • reply
            August 30, 2023 5:00 PM


            • Zek legacy 10 years legacy 20 years
              August 30, 2023 6:50 PM

              Wait, did you have something to do with this?

              • reply
                August 31, 2023 4:02 AM

                The death of Mr Fitbit Sense? No no, he had an oopsie. Hence the oops! Nothing to do with me!

        • reply
          August 31, 2023 4:30 AM

          He was one of my favorite YouTubers. Tragic case of auto-erotic asphyxiation at the age of only 41. But he did love Fitbits. At least he died doing what he loved.

          • reply
            August 31, 2023 9:49 AM

            Sometimes we just fly too close to the sun!

    • reply
      August 30, 2023 5:11 PM

      They canceled the Pixel Pass

Hello, Meet Lola