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Splatoon 3 sells 3.45 million in Japan in first 3 days

This is the most sales of a Nintendo Switch software product within the first three days of a game's release in the region.


The Splatoon series has a dedicated fanbase. Players fell in love with the first game, adored the second, and now it seems like they are ravenous over the third entry. While it’s one thing to get a feel from the community, Nintendo has the receipts that show exactly how popular the game is in Japan. According to Nintendo, Splatoon 3 has sold over 3.45 million units in its first three days, a record for any of the company’s first-party software on Nintendo Switch.

Image shows a Splatoon 3 character in a victory pose holding an object above their head

Source: Nintendo

On September 11, 2022, Nintendo announced that Splatoon 3 has sold more than 3.45 million units in Japan in its first three days. This marks Splatoon 3 as the highest domestic sales level for any Nintendo Switch software within the three-day threshold. This news was delivered via a press release which readers can find over the Nintendo site.

The press release notes that this incredible achievement is across both packaged and downloadable versions of Splatoon 3. What’s more amazing about this accomplishment is that the game isn’t marketed as a solo experience, in fact, for players to get the most out of the game, a Nintendo Switch Online membership is required for online features. Assuming most players who purchase the game play it for online multiplayer, that’s a lot of membership sales.

It will be interesting to see how these sales are reflected in Nintendo’s Q2 2023 earnings report that are due later this year. For now, you can check out our NTDOY page for a look at how the company performed in Q1 2023. One standout story was that Nintendo’s ordinary profit was boosted by a yen exchange rate. Keep it locked to Shacknews as we bring you the latest on Nintendo, whether it’s the video game side, finance side, or a mixture of the two.

Guides Editor

Hailing from the land down under, Sam Chandler brings a bit of the southern hemisphere flair to his work. After bouncing round a few universities, securing a bachelor degree, and entering the video game industry, he's found his new family here at Shacknews as a Guides Editor. There's nothing he loves more than crafting a guide that will help someone. If you need help with a guide, or notice something not quite right, you can Tweet him: @SamuelChandler 

From The Chatty
  • reply
    September 12, 2022 12:10 AM

    Sam Chandler posted a new article, Splatoon 3 sells 3.45 million in Japan in first 3 days

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      September 12, 2022 10:38 AM

      Game is good fellas.

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        September 12, 2022 4:36 PM

        I'd play it if it had go0d SP.

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          September 12, 2022 4:41 PM

          Haven’t played enough of it to say. I just did the prologue, which was very well done, but been sucked into turf war and salmon run since then.

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            September 12, 2022 5:04 PM

            According to HLTB the SP is averaging about 11-12 hours to complete. It depends on how much of a completionist you want to be ofc, but I only got to the fifth island and it seems like it’ll be substantially larger than Bowser’s Fury.

            Really good boss fights too, much better than Splatoon 2’s which were mainly rehashes of ones from the first game.

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      September 12, 2022 12:52 PM

      That seems like a lot even if it was world wide.

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        September 12, 2022 1:43 PM

        Yeah. I have no ill will against the franchise but I always thought it was a niche game.

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          September 12, 2022 3:50 PM

          How ever big you think Splatoon is, multiply that by at least four.

          You can still quickly match into games on Wii U, it is immensely popular

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