Google Stadia manages to trend on Twitter on heels of employee's hot take

Google's game streaming service lands in the spotlight after an employee insists that gamers should have to pay licensing fees to stream their games.

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There is no arguing that livestreaming has had a monumental impact on the way video games are consumed and created. Where you once had to have real-life friends willing to sit on your couch and watch you try to beat Mike Tyson in Punch-Out!!, streaming has opened up the entire world as a potential audience for one’s video game exploits. It can be used for fun or as a marketing tool that can make or break a game financially. As of now, most game publishers allow end-users to stream their games onto platforms like Twitch or Youtube without financial compensation. Alex Hutchinson, the former co-founder of Typhoon Games who is now under the Google Stadia umbrella, shared his opinion today that gamers should be directly paying developers and publishers for the games they stream, causing Google’s on-demand game streaming service to trend on social media.

Hutchinson’s sentiment came on the heels of streamer backlash directed at Twitch’s handling of the use of copyrighted music on live streams. In most other forms of media, content creators must pay to license copyright music or other content before it can legally be used in another medium. If the producers of Law and Order: SVU want to use a snippet of Smash Mouth’s All Star to play over a scene of an aggravated assault, they must first contact the publishers who own the rights to the recording and secure permission.

Many streamers and gamers did not agree with Hutchinson’s opinion on the matter, leading the discussion to gain traction on social media. Aside from the hype surrounding its original announcement and presumably at the undetermined time in the future when Google pulls the plug on the service, this is likely the only time the on-demand game streaming platform will reach such heights in social media metrics. Anyone versed in the art of hot takes understands that one will usually lead to another.

Ouch. For more of the latest news on the world of livestreaming and all the other video game business you can handle, keep it tuned to Shacknews.

Contributing Tech Editor

Chris Jarrard likes playing games, crankin' tunes, and looking for fights on obscure online message boards. He understands that breakfast food is the only true food. Don't @ him.

From The Chatty
  • reply
    October 22, 2020 4:05 PM

    Chris Jarrard posted a new article, Google Stadia manages to trend on Twitter on heels of employee's hot take

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      October 22, 2020 5:33 PM

      Go Abby!

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      October 22, 2020 5:48 PM

      He is not wrong.

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      October 22, 2020 6:17 PM

      Counterpoint: Devs and Pubs should be paying streamers marketing fees.

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      October 22, 2020 8:49 PM

      Games must be played to be fully experienced. Viewing and playing are vastly different.

      A song really just has one form: hearing the song, so licensing makes some sense

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        October 22, 2020 8:55 PM

        What about a movie- you have to experience the entire thing but what amount can I show before it crosse the line -80% ? 90?

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          October 23, 2020 1:56 AM

          The difference with a movie and a song vs games in my opinion is a song/movie can be viewed and shown without any input from the streamer. The movie / song is then consumed by the viewer. If a gamers streams a game a does zero input the game doesn't play itself.

          When a streamer plays a game you're watching them play the game (their input and their personality) you're not consuming the product yourself.

          When we buy a game ourselves we consume the product when we play the product ourselves.


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      October 22, 2020 9:05 PM

      even if every game developer agreed to do this, charge for streaming, one company will be like lets not charge, its free marketing. then another company will, and so on. and we're back to square 1 when everyone agrees, done. arguing for this leads to nothing

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      October 22, 2020 9:21 PM

      a truly moronic take made even worse by issuing it while Among Us blows up years after release because people can freely stream it

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        October 22, 2020 9:31 PM

        I mean, I can understand the thought process, but we're nowhere near that cycle to begin having the conversation.

        Basically, the same as movies or sporting events etc, it's intended for home use, not commercial use.
        Using movies and sports to generate more business and the license holder would want a greater part of the pie. I mean, is it their product or yours that is generating the meat of the establishment's money?


        Applying that thought logic to games now is moronic since games benefit way more from free streaming and exposure than they are hurt by it. In a few years, when streamers are commoditized and replaceable, then game companies could have more leverage in the transaction, but not now.

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          October 22, 2020 9:52 PM

          I dont think game companies will ever have leverage. more and more games will be made each year, getting eyeballs on your product will be more important and valuable than any royalties. I dont think streamers will be replaceable either too like these people spend a lot of work and effort creating their viewership, it also takes talent honestly not everyone can talk to thousands of people everyday for 8 hrs

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      October 22, 2020 9:35 PM

      He has a point, but in this case it doesn't really make sense. Putting any kind of restrictions on the ability to stream gameplay would result in less promotion of the games and in theory less sales.

      And in regards to the ability to use commercial music and license it. The music industry is losing tons of money to cheap library music because of their century old license fees and old fashioned way of thinking. They are sitting on a gold mine and they are not mining it.

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      October 22, 2020 9:41 PM

      I bet the Among Us devs are super pissed off that their dead game was revived due to twitch streamers.

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      October 23, 2020 1:40 AM

      This is about the same equivalency as a juggler having to pay a percentage to the ball making companies when they perform.

      Most people that watch streamers and give money aren't doing it because the specific game they play, it's because of the streamers personality.

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