Apple CEO Tim Cook publishes open letter about 'Speaking up on racism'

Apple Inc. tries to be an open and welcoming ecosystem to people from all walks of life. CEO Tim Cook issues an open letter today in the wake of protests and civil unrest in America.


America in the in the grips of civil unrest, a pandemic, and the worst leader possible in the White House. It is pretty sad that we are left having to look to billionaire CEOs of trillion dollar companies for inspiration in these times, but here we are. Apple CEO Tim Cook posted an open letter today titled "Speaking up on racism." Please take a look.

Tim Cook seen here thinking different.
Tim Cook seen here thinking different.

Here's the open letter from Apple CEO Tim Cook in its entirety:

Right now, there is a pain deeply etched in the soul of our nation and in the hearts of millions. To stand together, we must stand up for one another, and recognize the fear, hurt, and outrage rightly provoked by the senseless killing of George Floyd and a much longer history of racism.

That painful past is still present today — not only in the form of violence, but in the everyday experience of deeply rooted discrimination. We see it in our criminal justice system, in the disproportionate toll of disease on Black and Brown communities, in the inequalities in neighborhood services and the educations our children receive.

While our laws have changed, the reality is that their protections are still not universally applied. We’ve seen progress since the America I grew up in, but it is similarly true that communities of color continue to endure discrimination and trauma.

I have heard from so many that you feel afraid — afraid in your communities, afraid in your daily lives, and, most cruelly of all, afraid in your own skin. We can have no society worth celebrating unless we can guarantee freedom from fear for every person who gives this country their love, labor, and life.

At Apple, our mission has been and always will be to create technology that empowers people to change the world for the better. We’ve always drawn strength from diversity, welcomed people from every walk of life to our stores around the world, and strived to build an Apple that is inclusive of everyone.

But we must do more. We commit to continuing our work to bring critical resources and technology to underserved school systems. We commit to continuing to fight the forces of environmental injustice — like climate change — which disproportionately harm Black communities and other communities of color. We commit to looking inward and pushing progress forward on inclusion and diversity, so that every great idea can be heard. And we’re donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.

To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored. Issues of human dignity will not abide standing on the sidelines. To the Black community — we see you. You matter and your lives matter.

This is a moment when many people may want nothing more than a return to normalcy, or to a status quo that is only comfortable if we avert our gaze from injustice. As difficult as it may be to admit, that desire is itself a sign of privilege. George Floyd’s death is shocking and tragic proof that we must aim far higher than a “normal” future, and build one that lives up to the highest ideals of equality and justice.

In the words of Martin Luther King, “Every society has its protectors of status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.”

With every breath we take, we must commit to being that change, and to creating a better, more just world for everyone.

- Tim Cook

Cook has done a lot to push Apple's culture towards charity and philanthropy since becoming CEO in 2011. While many may be asking for the trillion dollar tech behemoth to do more, it seems like most supporters of the Black Lives Matter movement will take whatever wins we can get in an increasingly dark and scary time for the United States of America. 


Asif Khan is the CEO, EIC, and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty
  • reply
    June 4, 2020 9:15 AM

    Asif Khan posted a new article, Apple CEO Tim Cook publishes open letter about 'Speaking up on racism'

    • reply
      June 4, 2020 9:20 AM

      Corporate announcement bingo:
      "we stand together" check
      "we empower people" check
      "we must do more" check
      "climate change" check
      "MLK quote" check
      "CEO signature facsimile" check

      that's a bingo

    • reply
      June 4, 2020 11:28 AM

      I read the headline and thought "Why isn't it 'Speaking up AGAINST racism," then I read the letter and I see why.
      Which politicians did Tim Cook contact on his speed-dial at their personal numbers to lean on them to get some bills started or some enforcement on the laws already on the books?
      Which ESTABLISHED, PUBLICLY OPEN racists and racist policies did he actually say anything against?
      The "senseless killing of George Floyd." YOU CAN'T CALL IT MURDER? THAT WAS MURDER.

      • reply
        June 4, 2020 11:34 AM

        Yeah it seems impossible for him to say Trump is unfit for office and we support BLM in the same letter because we all know he's scared of losing those precious profits.

    • reply
      June 4, 2020 11:40 AM

      Thank you apple. Now back to my shift at foxcomm

      • reply
        June 4, 2020 11:42 AM

        Hey at least Tim thought of you and installed anti-suicide nets, instead of you know, paying you and treating you better

      • reply
        June 4, 2020 12:24 PM


        • reply
          June 4, 2020 2:14 PM

          Hey. He wasn't pushing a bike across a crosswalk!

      • reply
        June 4, 2020 1:12 PM

        Because you took break from your shift to read this, we've had to double the cost of our RAM. THANKS A LOT.

      • reply
        June 4, 2020 1:21 PM

        This is so bad, so true, and still so very funny.

        • reply
          June 4, 2020 1:24 PM

          That's my shacknews profile header

    • reply
      June 4, 2020 1:58 PM

      Not a single Black Board member. Sure they’ll speak some marketing BS but unless I start seeing representation on the executive level I know it’s all just image.

      • reply
        June 4, 2020 2:22 PM

        You know, progress CAN be made between murdering black people in the street and filling board seats.

        • reply
          June 4, 2020 2:24 PM

          Everything is in theory though. Let's see some PRACTICE. WE TALKIN' BOUT PRACTICE. PRACTICE? Not theory? Not woulda coulda shoulda. PRACTICE.

          • reply
            June 5, 2020 12:45 AM

            you sure theory won’t do? we can even issue a theoretical badge for it

        • reply
          June 4, 2020 2:37 PM

          Killing in the streets, board member in the sheets

      • reply
        June 4, 2020 11:29 PM

        Not a single Inuit board member. Why that Tim Apple?

    • reply
      June 5, 2020 12:56 AM

      Now, if only Tim Apple would speak we would have someone!

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