NVIDIA's Geforce GTX 2080 is imminent, hold on to your butts (and wallets)

Team green hides clues about its newest gaming GPU in a new trailer.


While it might be the worst kept secret in the industry that NVIDIA has plans to announce its newest generation of gaming GPUs at Gamescom later this month, speculation about exactly what this new lineup of graphics processors will be called has continued to run rampant. NVIDIA’s Pascal-based GPUs were marketed and sold under the Geforce GTX 10XX naming convention, which led to speculation that the new Turing-based lineup would be called GTX 11XX. NVIDIA included some hidden messages in its new “Be For The Game” trailer that released last night. Unlike the birth control methods that my friends' wives have been using lately, you can’t slip anything past the sleuths on the r/NVIDIA subreddit, who analyzed the video and more or less confirmed that the new Turing-based flagship GPU from NVIDIA will be called the Geforce GTX 2080.

The trailer features a series of Steam chats that feature usernames like “20 Eight Tee” and “Not 11 Gimme 20” that are shown in quick flashes. The numbers 2, 0, 8, and 0 are also shown near the end of the trailer. While there are still no concrete details on exactly what features the GTX 2080 will offer and how fast it will be, the recent rumor mill chatter is bound to be fairly accurate. Expect 8GB of GDDR6 memory and speeds that will probably exceed that of the 2017 flagship GTX 1080 Ti GPU. Expect for everything to be made official later this month at Gamescom.

Contributing Tech Editor

Chris Jarrard likes playing games, crankin' tunes, and looking for fights on obscure online message boards. He understands that breakfast food is the only true food. Don't @ him.

From The Chatty
  • reply
    August 14, 2018 2:35 PM

    Chris Jarrard posted a new article, NVIDIA's Geforce GTX 2080 is imminent, hold on to your butts (and wallets)

    • reply
      August 14, 2018 3:02 PM

      I'm fully clenched

    • reply
      August 14, 2018 3:03 PM

      I'm really curious about US vs Canadian pricing due to tarrifs. Think that'll make a difference.

      • reply
        August 15, 2018 3:12 AM

        How many rtxs do you think can fit inside my tires, will the dogs be able to sniff them?

    • reply
      August 14, 2018 3:04 PM

      Neat. I haven't been paying attention; feels like just a few months ago they were saying the next revision was a couple years out.

      Also, I really like the new frontpage design.

      • reply
        August 14, 2018 3:08 PM

        CEO said that because it's rumored they we're sitting on thousands of 1000 series cards that were over produced in response to demand (miners).

        I have a sneaking suspicion that we'll see new 20xx RTX cards, and rebadged 1000 series as 20xx GTX cards

        • reply
          August 15, 2018 3:08 AM

          Like an overproduced 1070 will get a vBIOS flash to say it's a 2030 Ti and be sold on the cheap. That would be something I could totally imagine NVIDIA doing.

          AMD already did this with some RX 460 to 560 via vBIOS flash.

        • reply
          August 15, 2018 5:00 AM

          I think there’s about a 0% chance of that happening. Different generations of cards have significant architectural differences.

          • reply
            August 15, 2018 5:19 AM

            AMD has been doing it for years with a mix of old and new chips in a new 'series'.

            • reply
              August 15, 2018 6:50 AM

              That would thoroughly muddy the waters in what I assume they’re hoping will be a big branding success, but I guess anything is possible at the low end of cards.

        • reply
          August 15, 2018 7:02 AM

          There was a rumor that the 1060/1070/1080 will remain for a bit with price drops, but I suspect that's only until they can get 2060/2070 cards out the door. 2070 is probably a die harvest so it will soon follow the 2080, 2060 in 3-5 months on a new half-2080-size die.

          There are already some really great deals on /r/buildapcsales for 1070 through 1080 Ti series cards. Like $150-250 less than about 3 months ago, and well below MSRP.

          • reply
            August 15, 2018 7:54 AM

            I mean, if I had a bunch of extra cards I definitely know that’s what I’d do, I’d take the hit and just drop the prices rather than potentially taint my new hardware launch.

      • reply
        August 14, 2018 3:19 PM

        The blue in that article picture vs the teal and the Black Website look is really cool in a groovy 1990s way...

      • reply
        August 15, 2018 8:24 AM

        They never said "years", CEO said next announcement won't be "for a long time" in June 2018 ( https://www.theverge.com/circuitbreaker/2018/6/6/17433146/nvidia-geforce-volta-turing-gpu-announcement-jensen-huang ).

    • reply
      August 14, 2018 7:39 PM

      The release date seems to allude to the real name, too.

      I’m excited for it as I desperately need a new card, but terrified of the potential price tag.

    • reply
      August 14, 2018 8:02 PM

      It's going to 0wn yer butt.

    • reply
      August 14, 2018 8:12 PM

      The trailer features a series of Steam chats that feature usernames like “20 Eight Tee” and “Not 11 Gimme 20” that are shown in quick flashes. The numbers 2, 0, 8, and 0 are also shown near the end of the trailer.

      One of the users in the text around :40 seconds in is "RoyTeX" which I have seen other places that could mean "RTX" not "GTX".

      • reply
        August 15, 2018 2:56 AM

        RTX is practically confirmed, the change is down to the ray tracing shit it does.

    • reply
      August 14, 2018 8:30 PM

      So glad crypto is shitting itself. Cards for gamers!

      • reply
        August 15, 2018 6:56 AM

        Have to agree. On the one hand, selling video cards is good. On the other, since it was pretty obviously a very momentary phenomenon, it made it impossible for card manufacturers to accurately predict their demand.

      • reply
        August 15, 2018 8:25 AM

        Well it's at a low point right now.. but I wouldn't be surprised to see another bubble like we did in Nov/December.

        • reply
          August 15, 2018 8:26 AM

          Just in time for Chinese New Year 2019 dip lol

    • reply
      August 15, 2018 6:58 AM

      what to expect when you’re expecting

    • reply
      August 15, 2018 7:01 AM


    • reply
      August 15, 2018 7:01 AM

      Valcan_s breathing into a brown paper bag right now

    • reply
      August 15, 2018 7:04 AM

      Will be interesting to see how much ray tracing power remains. Rumored RTX branding implies they'll have some, but we don't know how expensive RT is on die size.

      Same for tensor cores, but suspect those are more likely to get a significant cut to save on costs.

      The Quadro chips are huge, bigger than a 1080 Ti. Something has to give.

      • reply
        August 15, 2018 7:57 AM

        12nm process they are using is pretty mature so yields should not be too bad. I'll be suprised if the 2080 isn't cut down in some form though.

        Memory might be cut down to 8gb to save costs, which would be fine for 1440p and below until next console cycle but I don't see that being enough for 4k. They could try to save face with PR spin about NVLink allowing full use of Vram with multiple GPUs

        Rumors been circulating about a $1000+ price point for the 2080 as well.

        It's likely going to be a disappointing jump in raw power with Rtx and Tensor core capabilities to keep at traditional price points, or it's gonna big, hot, hungry chip they use the Rtx rebranding to push a new price point.

        • reply
          August 15, 2018 8:03 AM

          I wouldn't get too excited about real time ray tracing on these cards either. It's gonna be pretty limited in capability and I would not be shocked to find its pretty crippled in some form like async compute on Maxwell cards.

          Gonna be another generation or two before it's something more than a gimmick and feature bullet point. For example the Starwars Ray Tracing demo is a pretty controlled and limited display of real time ray tracing and that's running on a $10,000 card.

          • reply
            August 15, 2018 8:21 AM

            First generation features always seem pretty useless. By the time game devs implement them, the next generation of cards are out.

            • reply
              August 15, 2018 8:47 AM

              Yeah. Right now I wish my 970s weren't getting so long in the tooth.