Vivendi Dumps Entire 27.3% Stake in Ubisoft, Tencent Buys 5% of Company in New Partnership Deal

Huge news for Ubisoft as they successfully avoid a hostile takeover and become partners with Chinese advertising behemoth Tencent.


Ubisoft has announced that they have reached an agreement with Vivendi for a full exit of their 27.3% stake in the company's stock. Vivendi’s 30,489,300 shares have already been acquired by a group of long-term investors including the Relationship Investing arm of Ontario Teachers’ Public Equities division, and Tencent. Ubisoft will also be buying back stock with the remaining an acquisition of remaining shares by Guillemot Brothers SE and an Accelerated Bookbuilding with institutional investors. Following the execution of the transaction, Vivendi will no longer hold any shares in Ubisoft's stock, and has committed not to acquire any shares in Ubisoft for 5 years. The company has successfully staved off a hostile takeover attempt. Also part of the transaction, Ubisoft and Tencent have also announced today a strategic partnership that will accelerate the releases of Ubisoft franchises in China in the coming years.

Yves Guillemot, Ubisoft CEO and Co-Founder, said: “The evolution in our shareholding is great news for Ubisoft. It was made possible thanks to the outstanding execution of our strategy and the decisive support of Ubisoft talents, players and shareholders. I would like to warmly thank them all. The investment from new long-term shareholders in Ubisoft demonstrates their trust in our future value creation potential, and Ubisoft’s share buy-back will be accretive to all shareholders. Finally, the new strategic partnership agreement we signed will enable Ubisoft to accelerate its development in China in the coming years and fully leverage a market with great potential.”

“Today, Ubisoft is fully reaping the benefits of our long-term strategy and the successful transformation towards a more recurring and profitable business. Ubisoft is perfectly positioned to capture the numerous video game growth drivers in the coming years. We are focused more than ever on delivering on our strategic plan.”

Please take a look at the full press release from Ubisoft that details all of the moving parts of Vivendi's exit.

Investment from new long-term shareholders in Ubisoft

Ontario Teachers’ has committed to acquire 3,787,878 Ubisoft shares (3.4% of capital), equivalent to approximately €250 million and Tencent has committed to acquire 5,591,469 Ubisoft shares (5.0% of capital). These investments are made at a price of €66 per share and do not grant any representation on Ubisoft’s board of directors. Tencent has also undertaken not to transfer its shares nor to increase its shareownership and votings rights in Ubisoft.

As part of the transaction, Ubisoft and Tencent have also signed a strategic partnership agreement that will significantly accelerate the reach of Ubisoft franchises in China in the coming years.

The entry of these two high-profile investors in Ubisoft’s share capital validates Ubisoft’s strategy and confirms the value creation potential for its shareholders in coming years.

Ubisoft share buy-back

Ubisoft agreed to buy back up to 9,090,909 of its own shares (8.1% of capital) from Vivendi through a structured transaction taking the form of a forward sale of Vivendi shares to Crédit Agricole Corporate and Investment Bank (CACIB), and a forward buy-back mechanism of shares from CACIB by Ubisoft, enabling Ubisoft to progressively buy-back shares from 2019 to 2021. This buy-back will be structured through a derivative product whereby Ubisoft will enter into a pre-paid forward agreement on part of the shares, with settlement in shares at maturity in 2021 or by anticipation, and for the remainder of the shares, a total return swap with settlement either at maturity or by anticipation at Ubisoft’s discretion, either in cash (Ubisoft either benefiting or supporting the variation in the value of the relevant shares) or with a settlement in shares against the payment of the price for such shares. The share buy-back will be financed mainly through Ubisoft’s existing financial resources. In the event of an increase in the size of the accelerated private placement, the number of shares that are bought back by Ubisoft will be reduced accordingly.

These acquisitions will be made at a price of €66 per share.

Shares bought-back are primarily intended to be cancelled with an accretive effect for all Ubisoft shareholders or used as part of share compensation plans or share-indexed compensation plans for employees.

Finexsi, acting as independent financial expert, rendered a fairness opinion on the share buy-back confirming that the financial terms of the transaction were fair for the minority shareholders of Ubisoft and that the transaction was in the corporate interest of Ubisoft.

Guillemot Brothers SE acquisition of shares

As part of the transaction, Guillemot Brothers SE agreed to acquire 3,030,303 shares (2.7% of capital) at a price of €66 per share, bringing Guillemot Brothers SE’s ownership to 17,406,414 shares representing 19.4% of voting rights and 15.6% of share capital and the Guillemot concert to 20,636,193 shares, representing 24.6% of voting rights and 18.5% of share capital. The purchase will be implemented through a structured financing in the form of derivative instruments by which Guillemot Brothers SE will enter into a forward contract with CACIB and a collar financing on these Ubisoft shares, maturing in 2021 or by anticipation, and settled in shares or in cash. Shares underlying the collar financing will be pledged to CACIB, who will be authorized to re-use them from Guillemot Brothers SE subject to certain conditions specified in the agreement.

Accelerated Bookbuilding with institutional investors

The remainder of Vivendi’s stake, representing 8,988,741 shares (8.0% of capital), will be sold at a price of €66 per share through an Accelerated Bookbuilding with institutional investors. Based on the level of interest in the placement, the size of the Accelerated Bookbuilding could be increased up to 1,500,000 shares, reducing accordingly the number of shares bought back by Ubisoft.

J.P. Morgan Securities Plc is acting as Sole Global Coordinator on the Accelerated Bookbuilding.
As part of this Accelerated Bookbuilding, CACIB, as Guillemot Brothers SE’s counterpart in the forward contract and the collar financing will also sell 2,887,879 shares in the hedging of its derivatives operations.

The transaction will be launched today. Final terms as well as the outcome of the placement will be determined at the end of the bookbuilding expected on March 21, 2018. Settlement will take place two trading days after closing of bookbuilding.

This news is great for shareholders of Ubisoft. The company was able to fight off the attempted hostile takeover by Vivendi and have added some great long-term shareholders in the process. The only concern is that Ubisoft bought back the Vivendi stake at $66/share, which is nearly an eighteen year high for the share price. The content partnership deal with Tencent will only aide earnings growth as a whole new market in China awaits their franchises. The fog of uncertainty surrounding Vivendi's stake in the company has now lifted and it will be exciting to see how Ubisoft responds to their newfound freedom.


Asif Khan is the CEO, EIC, and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty
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      March 20, 2018 12:35 PM

      Didn't see Vivendi doing that but it totally makes sense that Tencent would want a piece.

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        March 21, 2018 1:39 AM

        Helps Ubi get into China more as well. $$$$$$$

    • reply
      March 20, 2018 12:37 PM


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      March 20, 2018 12:38 PM

      I seem to recall Ubisoft fending off a hostile takeover bid from Vivendi a year or so ago.

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        March 20, 2018 12:43 PM

        Vivendi had been trying for a long time, a year or two ago was just the latest go. Makes sense to team up with big pockets somewhere else if a deal can be had.

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          March 20, 2018 5:29 PM

          And Ubisoft's been fighting hard to make sure Vivendi couldn't hit the 30% needed by grabbing more investments (devaluing Vivendi's stock). I think V realized that Ubisoft was going to fight tooth and nail over it, and it was better in the long term to sell off their shares (roughly, 30M shares at 70E = 210 million Euro) than keep fighting someone that had deep pocket resources to fight.

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      March 20, 2018 4:06 PM


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      March 20, 2018 4:44 PM

      Terrible. I expect more games to have even more DLCs

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        March 20, 2018 4:57 PM

        Why is that?

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          March 20, 2018 5:03 PM

          That's what they're known for, micro transactions. Well that and copying

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            March 20, 2018 5:23 PM

            I have no idea what you're talking about with the "copying" but Ubisoft has been really consumer friendly these past two years or so. Their support for both Rainbow Six: Siege and The Division has been outstanding, and they just delivered a well-regarded Assassin's Creed. And while For Honor had issues, it was a fresh take on the fighting genre, so they're even trying to innovate here and there. Yes, they include microtransactions, but none that affect gameplay in a meaningful way, so who cares?

            Of all the AAA publishers, I think Ubisoft is doing the best work right now.

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              March 20, 2018 5:31 PM

              Tencent is known for micro transaction and copying

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                March 21, 2018 12:18 AM

                Tencent is known for pretty much anything and everything tech related.

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              March 20, 2018 5:51 PM

              The support for the division has been outstanding. It may have outlasted the point of being lucrative.

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              March 21, 2018 12:29 AM

              I’d agree with that, their commitment to R6 is pretty amazing. Mario XCom was also great and they’re finally pushing ahead on Beyond Good & Evil 2

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        March 20, 2018 6:50 PM

        To be fair their Rainbow Six Siege DLC model has been pretty alright

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          March 20, 2018 6:51 PM

          (which is, everyone gets the new maps and standard editioners can purchase a DLC operator after roughly 50-80 games)

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      March 21, 2018 12:11 AM

      God... China is gonna own all of our game companies. Expect lots of bitcoin mining in our games soon :(

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