Angry Birds Developer Rovio Lays Off Entire London Staff, Shuts Down Studio

This is what it sounds like when Angry Birds cry. 

6

It seems like Rovio's attempt at expanding into the MMO market has not been met with the success they had hoped. In January of last year, the company opened up a London production studio and hired a seven-person team to helm their new project. Now, a little over a year, later Rovio has shot down the walls and made all the green pigs disappear, only, in this case, it wasn't pigs, it was the entire staff of the London branch and its offices. 

Originally, Rovio had planned to expand the London studio to 20 employees and have them focus on helping the company break into the MMO market. But, after a rough fourth quarter, where many of Rovio's new titles underperformed, the decision was made to switch focus back to their main franchises. In a statement posted on Gamasutra, Rovio CEO Kati Levoranta explained why they made the difficult decision to consolidate:

"In the last quarter of the year our new games, Angry Birds Match, Angry Birds Evolution, and Battle Bay landed short of our expectations. Competition in the market intensified, which led to a significant increase in the unit costs of user acquisition, especially in the puzzle genre."

Rovio will be putting most of their focus into making sure Angry Birds 2 and Angry Birds Friends stay top competitors on the live market. Hopefully, the seven people directly affected by the shutdown will find themselves gainfully employed somewhere else soon. 

Reviews Editor

From The Chatty

    • reply
      March 2, 2018 2:18 PM

      MMO's were not the place to expand, but they have to figure out something or they'll just continue hemorrhaging money and talent till they die.

    • reply
      March 2, 2018 2:22 PM

      Coming Soon From Rovio: ANGRY BIRDS BATTLE ROYALE!

    • reply
      March 2, 2018 2:24 PM

      I was JUST thinking last night how Angry Birds came and went. Someone's sister at work worked for Rovio, high up.

      • reply
        March 2, 2018 2:24 PM

        I mean, it was here for a decent amount of time, but after that movie it was pretty much done.

      • reply
        March 2, 2018 2:26 PM

        Well it's just this one seven-person studio that was working on a MMO they shut down. The standard mobile games that rip off every casual genre known to man still seem to coming out frequently.

      • reply
        March 2, 2018 2:37 PM

        They didn’t really go anywhere, they have been churning out angry bird games since 2009 in yearly iterations that would make ea blush. I think in some years they released 3 angry bird games.

    • reply
      March 2, 2018 3:17 PM

      The use of commas in that last sentence is triggering the shit out of me.