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Google May Enter Gaming Market with 'Yeti' Streaming Service

The streaming service is set to target Chromecast owners.

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Google has long been rumored to get more serious about the games industry. A report by The Information says that Google could very well be working on a streaming service for gaming. The streaming service project is apparently codenamed "Yeti" which makes a lot of sense since Google's interests in gaming have been talked about but have yet to materialize. "Yeti" will focus on providing Google Chromecast users a way to stream games directly to their TVs. We have seen this attempted by the likes of OnLive and NVIDIA Grid in the past, and it remains to be seen if anyone can provide a quality gaming experience powered by the cloud.

Google hired Phil Harrison, formerly of PlayStation and Xbox, last month which definitely adds some credibility to the claims that Google is going to take the multi-billion dollar games industry more seriously. We aren't holding our breath at Shacknews as many stories of Google entering the industry have ended up disappearing like a chat app in the night.

Shadow, a company that we met with at CES 2018, may have a better service already in place and could be a potential acquisition target for Google if they really want to take the games industry seriously. Check out this interview with Shadow.

Asif Khan is the CEO and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Tendobox.com. Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty

  • reply
    February 7, 2018 7:45 AM

    Asif Khan posted a new article, Google May Enter Gaming Market with 'Yeti' Streaming Service

    • reply
      February 7, 2018 7:49 AM

      We don't need yeti another streaming service.

      • reply
        February 7, 2018 2:22 PM

        Google agrees and has already shut it down.

        In unrelated news, google has started 4 new gaming streaming services called Gamoo, SlackR, Google BeHave, and Stream, none of which work together.

    • reply
      February 7, 2018 7:52 AM

      ...why?

      • reply
        February 7, 2018 7:53 AM

        “We aren't holding our breath at Shacknews as many stories of Google entering the industry have ended up disappearing like a chat app in the night.”

        • reply
          February 7, 2018 11:57 AM

          Did you ever use the gmail notifier app on you computer? That thing was awesome.

      • Zek
        reply
        February 7, 2018 7:59 AM

        Why not? Everything Google does is about bringing more users into the Google software ecosystem. They have the infrastructure like few other companies - I'd be surprised if Amazon and Microsoft don't both also do this.

        • reply
          February 7, 2018 8:32 AM

          Microsoft has already talked about it. Game Pass will be streaming to other platforms in a few years.

          • Zek
            reply
            February 7, 2018 9:07 AM

            I feel like gamers always think that the world of gaming is a special walled garden that traditional tech companies can't get into, but MS basically bought their way into console gaming in 2001, and 5~ years later they were the top dog with the 360. Before that MS merely owned an operating system that games were played on, much like Google and Android.

    • reply
      February 7, 2018 7:54 AM

      Good luck. Streaming seems stale in terms of gaming.

    • reply
      February 7, 2018 7:59 AM

      Geez, I read streaming there as Twitch/Youtube streaming. We need more words.

    • reply
      February 7, 2018 8:01 AM

      A post from the future.

      Google leaving Gaming Market with 'Yeti' Streaming Service.

      • reply
        February 7, 2018 8:21 AM

        Came here to write this, you beat me to it.

      • reply
        February 7, 2018 8:54 AM

        “Google Yeti streaming service to be rebranded Google Play Gaming”

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          February 7, 2018 12:07 PM

          Allogaming

          • reply
            February 7, 2018 12:39 PM

            “All gaming services will be removed from Allogaming to better serve our customer’s evolving needs”

    • reply
      February 7, 2018 8:30 AM

      Mobile games on the TV?

      Eh no.

    • reply
      February 7, 2018 9:02 AM

      Speaking of streaming, I just got my Nvidia Geforce NOW beta invite :D!

    • reply
      February 7, 2018 9:21 AM

      /me does the shifty eyes.

      Wonder if this is a calculated leak

    • reply
      February 7, 2018 9:23 AM

      Post from the future

      Yeti streaming service revolutionizes gaming industry, kills Steam. Google cancels Yeti service to concentrate on new messing app.

    • reply
      February 7, 2018 9:35 AM

      2 months from now:

      "Yeti is actually just a new chat platform."

    • reply
      February 7, 2018 10:37 AM

      Phil Harrison is a joke.

    • reply
      February 7, 2018 10:57 AM

      I'll wait for them to make a second streaming service that doesn't interface with Yeti at all.

    • reply
      February 7, 2018 12:42 PM

      I wish them luck in their GPU purchasing endeavors.

    • reply
      February 7, 2018 1:52 PM

      I look forward to the inevitable they're ending the service announcement.

    • reply
      February 7, 2018 2:03 PM

      Another US only service YEY