Microsoft Acquires Cloud Services Provider PlayFab

The Redmond giant continues to expand its online portfolio.

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In the last few years, Microsoft has been picking up some of the most promising online content delivery startups, including Beam and AltspaceVR. Today, the company announced the acquisition of online back-end services provider PlayFab. In a posting on its company blog, PlayFab explains what the pairing will mean for the service going forward:

“Microsoft, with its deep expertise in gaming and cloud computing, is a perfect home for PlayFab as we expand our platform and features. Our customers are worldwide, and Microsoft’s global presence and world-class Microsoft Azure server infrastructure complement PlayFab’s services, making it even easier for studios to focus on building great games instead of back end technology.
From the start, PlayFab has been driven by the desire to help our customers unlock their creativity. We are humbled by the trust developers place in us when they depend on our services to run their games, and look forward to rewarding that trust with the entirely new level of features, resources, and support that this acquisition is going to enable. The entire team is as excited as I am to continue on this journey with Microsoft.”

PlayFab was founded 4 years ago by James Gwertzman and Matt Augustine. The original goal of the company was to help the little guys manage the swamp of issues relating to moving their physical media release into the modern online space. Since its inception, the company grew to include clients from some of the world’s largest media firms, including Disney, NBC Universal, and Nickelodeon.

For a deeper look at the business side of the video game industry, check out the latest intstallment of Shacknews Game Trader. At the moment, Microsoft carries a "Don't Buy" rating in our Game Trader Stock Ratings.

Contributing Tech Editor

Chris Jarrard likes playing games, crankin' tunes, and looking for fights on obscure online message boards. He understands that breakfast food is the only true food. Don't @ him.

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