Valve continues to revamp Steam in myriad ways, but with one overarching goal in mind: Put the right games in front of the right customers. The company gave a presentation at Unite Europe 2017, outlining just where Steam is going next. 

One of the big areas of change is how the system recommends games to users. Valve is overhauling the current system, examining what games are in a user's playlists and how much play time each game in that list gets. Genres, such as RPGs or FPSs, with the most time would end up getting more recommendations to that particular player.

"A small group of people from Valve are not the ones dictating which games show up to all customers because we don’t think that’s the way to serve all customers,” Valve's Alden Kroll said during his presentation. ”So the approach we’re taking is to give customers the tools they need to be able to customize and personalize their store.”

The new algorithm will ideally give players a better selection of games that the system is currently doing now, ideally ending in more game purchases, and eliminating the dead zone that some developers have found in getting their games discovered.

In addition, Valve wants to expand its Curator program, which allows various gaming sites, video personalities and other groups recommend games to their audiences. The idea is to cut down on the number of shovelware games and give users a chance to pull out more good games that aren't getting much attention.

There is no timetable yet for when these changes are coming. When they finally are released, likely after a considerable beta testing period, Valve is hoping both players and developers will be happier with the results.