Steam's Greenlight program is meant to raise indie awareness by putting aspiring games up to a popular vote, but some developers feel it isn't doing enough to put the games in front of potential audiences. Valve hosted an online get-together to hear the thoughts of indie developers, some of whom were outspoken about improvements to the service.
A transcript on Crunching Koalas (via Develop) shows the conversation. Valve's Tom Bui said that Greenlight has attracted approximately two million voters. A representative of Intravenous Software said they don't see anywhere near that kind of traffic, and asked if the Greenlight page can be given a more prominent position.
"I'm not talking about votes, I'm talking about visitors," the developer said. "I know a number of Devs, and each get about 15k visitors in the first week. Then it falls off a cliff. That tells me you have 15k people who come look at Greenlight on a weekly basis, and about 5k who check it once a month. Considering you have millions of members, don't you think those numbers are very low. Only games that get media attention get any more visitors than that." Intravenous claimed that millions of members and only 15,000 regular Greenlight viewers means "something is wrong."
Developer Space Bullet also said that since the launch, the traffic has seen sharp declines.
For its part, Valve countered that it gives front page placement to Greenlight and all Steam users get a message when a new round of Greenlight games is ready for voting. It also claimed that contrary to Space Bullet's claims, traffic has been "pretty steady since after the big spike at launch." The company has also promised further revisions to the Greenlight program, and says it is "actively looking into" making more tools available for developers before their projects get approval.