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Opinion: EA, Dungeon Keeper, and when free-to-play isn't 'free'

Opinion: EA, Dungeon Keeper, and when free-to-play isn't 'free'

The UK's Advertising Standards Authority recently banned Electronic Arts from advertising its iOS game Dungeon Keeper as "free." Since so much of the game was roped behind timers that could only be passed with premium currency, the reasoning went, it was not truly free enough to warrant a label. Though ASA was correct to identify the problems with Dungeon Keeper's dubious F2P model, it was only scratching the surface of a much larger problem in the mobile space. Let's not pretend this is just EA's burden to bear.

Read more: Where F2P gates get too high »

"Closed shops is a part of Animal Crossings design that makes the game unfortunately. Charging ..."
- Early_Grayce    See all 25 comments


Transformers Universe rolls out open beta

Transformers Universe rolls out open beta

Transformers Universe, the free-to-play third-person MOBA based on the classic big punchy robots, is kicking off an open beta period this holiday weekend. To mark the milestone, Jagex is offering double XP and some prizes.

Read more: $75,000 in prizes »

"Transformers Universe, the free-to-play third-person MOB... {closes tab}"
- waxthirteen    See all 7 comments


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Rift free-to-play developer diary trailer

Trion Worlds prepares to switch its MMORPG from subscriptions to free-to-play on June 12.

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Rise of Incarnates screenshots


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World of Speed announcement screenshots


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Top Games

  1. Resistance 3
  2. Kerbal Space Program
  3. Space Pirates and Zombies 2
  4. ARMA 2: Operation Arrowhead
  5. Broken Age
  6. Sniper Elite 3
  7. Hearts of Iron IV
  8. Grand Theft Auto V
  9. Mount & Blade II: Bannerlord
  10. Red Orchestra 2: Heroes of Stalingrad

Most Anticipated

  1. Kerbal Space Program
  2. Space Pirates and Zombies 2
  3. Hearts of Iron IV
  4. Mount & Blade II: Bannerlord
  5. Hearthstone: Heroes of Warcraft
  6. DayZ
  7. MX vs. ATV Supercross
  8. Hegemony Rome: The Rise of Caesar
  9. Wolfenstein: The New Order
  10. Batman: Arkham Knight

Top Rentals

  1. Grand Theft Auto V
  2. Beyond: Two Souls
  3. Batman: Arkham Origins
  4. Assassin's Creed IV: Black Flag
  5. Call of Duty: Ghosts
  6. Battlefield 4
  7. NBA 2K14
  8. Diablo III
  9. Madden NFL 25
  10. The Last of Us