McDonald's will sell Super Mario Happy Meals to promote Nintendo Switch

Wanna look like Mario? McDonald's will help.

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UK branches of McDonald's will partner with Nintendo to sell Super Mario-themed Happy Meals in the lead-up to the launch of the Switch in March 2017, according to promotional advertisements leaked by an informant of Nintendo Life.

From January 11 through February 7, customers who order a Nintendo Happy Meal will receive balloons, coloring pads, special craft paper that can be folded to resemble iconic Mario characters, as well as an eBook—a recurring feature in UK-based McDonald's restaurants.

"The 2017 promotions gives kids the chance to join Mario and friends on an adventure to help find their Yoshi," per promotional materials. "Through a host of activities featured in the activation kit, kids can use their imaginations to learn more about the Super Mario power-ups and use them to help look for Yoshi."

Toys are more than likely included in each Happy Meal, though the reference materials include no specifics in that regard.

As for Switch, Nintendo revealed the console/handheld hybrid in October. On January 13, the company will host a stream in which it will reveal an exact launch date, price, and offer previews of launch titles—one of which may or may not be The Legend of Zelda: Breath of the Wild.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

From The Chatty
  • reply
    November 29, 2016 4:15 PM

    David Craddock posted a new article, McDonald's will sell Super Mario Happy Meals to promote Nintendo Switch

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      November 29, 2016 4:16 PM

      Would you like French fries with that gimmick?

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      November 29, 2016 4:27 PM

      McDonalds should mimic Nintendo. Happy Meals will now be in short supply. Adults along with their kids will line up at the break of dawn for a happy meal.

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      November 29, 2016 4:27 PM

      Only in the UK and no actual toys? Lame.

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      November 29, 2016 10:53 PM

      they should include mushrooms on the burger

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      November 30, 2016 7:19 AM

      As soon as I read "UK" I immediately stopped caring. I was ready to run down to McDonald's with cash in hand and snap up all the toys. Except there are no toys...

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      November 30, 2016 7:35 AM

      They're still using that creepy happy meals mascot, eh?

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      November 30, 2016 7:35 AM

      I remember collecting all the super mario bros 3 happy meal toys. Wish I still had them.

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      November 30, 2016 7:38 AM

      There is nothing in this promotion related to the Switch.

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      November 30, 2016 7:47 AM

      The E. coli is in another White castle.

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      November 30, 2016 7:51 AM

      It's not like this is new at all. They had Super Mario Happy meals with the launch of Mario 3. Those toys were great!

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      November 30, 2016 9:29 AM

      Itsa me... McMario!