Oculus is known for being of the best known VR devices, but a series of job listings give a hint at its future.
The company Careers page (via VentureBeat) has 100 positions listed, just over 30 of which are with the Redmond-based "Oculus Research." Those include listings for augmented reality research roles, like an "AR Incubation Lead." That listing appears to be vying for Facebook's broad appeal, as it says it will "build AR technology that opens the path to everyday use for a billion people."
The remaining jobs are largely for software and hardware engineering, which are targeted at the Rift, along with Gear VR and "future devices," according to an email to Upload VR.
At the Oculus Connect 3 conference, chief scientist Michael Abrash took a forward-facing look at the technology with some lofty goals in the next five years. Pushing more into AR appears to be in-line with those goals, and the explanation behind the hiring surge.