Between the announcement of Play Anywhere and the advent of Xbox Wireless tech being built into PC hardware so users can seamlessly connect controllers and other peripherals, some pundits and consumers are forecasting the transition of Xbox from a platform to a service. Xbox manager Albert Penello disagrees.
Speaking on the latest Inner Circle podcast (via GameSpot), Penello made a case for why bringing Xbox games to PC helps rather than hobbles Microsoft's console business. "Today, if you play games, you're playing games on just about everything you own. "You're playing games on your phone, you're playing games on your console when you want to lay back in front of that big TV, and you're playing PC games when you want that keyboard and mouse, up-close, highly customized kind of experience. Even guys that are diehard console gamers, we know they play on their phone and PC."
Penello pointed to Killer Instinct and Quantum Break as an example. Releasing those games on PC in addition to Xbox One—where the KI reboot debuted as a launch title in 2013—raises awareness of those brands while giving consumers more choices in regards to platforms.
In his experience, "the idea that you're bringing games to the PC suddenly means that people don't want consoles anymore [...] doesn't ring true to how gamers really behave."
While newer titles make the jump between consoles and computers, Microsoft continues to give Xbox One owners more reasons to appreciate their box such as a growing emphasis on backwards compatibility with Xbox 360 games and updates that expand the system's multimedia capabilities.