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Report: Pokemon Go made $200 million in its first month

Niantic's AR monster-hunting game topped previous first-month-sales records held by Clash Royale and Candy Crush Soda Saga.

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Pokemon Go has made over $200 million in microtransactions since its launch on July 6—just 32 days ago (via Tech Crunch).

That data comes by way of Sensor Tower, a firm dedicated to gathering and disseminating analytics related to mobile apps. Using proprietary algorithms to gather sales data, Sensor Tower pieced together a chart, based on revenue from iOS and Android showing Pokemon Go purchases in relation to Clash Royale. Pikachu and friends maintained a modest lead—until the game was released in Japan, at which point it left both Royale and Candy Crush Soda Saga in its dust.

Per Sensor Tower's chart, Pokemon Go ended its first month at roughly $200 million. Clash Royale made $125 million, while Candy Crush Soda Saga pulled in a respectable $25 million. Each game generated revenue from in-app purchases. Niantic has another income stream from Pokemon Go, sponsorship deals; that revenue is not represented on Sensor Tower's chart.

That gap will continue to widen in the coming weeks and months. Pokemon Go has yet to launch in other huge Asian markets such as India, Korea, and China.

Pokemon Go has set other records since making a splash last month. It's been at the top of Free and Top Grossing iOS charts, and has been downloaded more times than any other app in history. All that data comes from third-party sources, however. Niantic has yet to state exactly how many copies have been downloaded and how much the game has made.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

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