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EA is setting conservative sales estimates for Battlefield 1

The publisher is betting on at or under 15 million copies sold, but has high expectations for Titanfall 2.


In its earnings report for the first quarter of FY 2017, given yesterday, Electronic Arts CFO Blake Jorgensen revealed that the company is hedging sales expectations for DICE's Battlefield 1.

"Typically a Battlefield does 15 million in a year. Our guidance is slightly under that and we hope that excitement builds and it'll go through that number, but for now it's slightly under that number," said Jorgensen (via GameSpot).

EA's expectations for Titanfall 2 are more optimistic, and for a pragmatic reason: while the first game was exclusive to Xbox One and PC, the sequel will launch simultaneously on Xbox One, PS4, and PC.

"[The first] Titanfall did a little more than seven million units last time. It was early in the cycle, one of the few titles out there. We think [Titanfall 2 will] do more than that, but it's probably closer to 10 [million] than it is to 15, as built into our guidance. So 9-10 on Titanfall and just under 15 on Battlefield 1."

In other words, EA's predictions for both titles can be considered relative to one another. Below 15 million units is conservative for a Battlefield game, while selling between 9 and 10 million copies of Titanfall 2 would be considered a huge success since the first game had trouble hitting those numbers.

Where EA expects to come out ahead is in the combined appeal of Battlefield 1 and Titanfall 2. From lengthy single-player campaigns to in-depth multiplayer modes, both FPS titles have just about everything a shooter fan could want.

"We feel we have a really strong position to deliver the broader set of gameplay mechanics as it relates to the first-person shooter genre across two titles. I feel very confident that we are well positioned to do very well in that category in the year," said Jorgensen.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at and @davidlcraddock.

From The Chatty
  • reply
    August 3, 2016 1:38 PM

    David Craddock posted a new article, EA is setting conservative sales estimates for Battlefield 1

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      August 3, 2016 1:42 PM

      Which one of those is going to have a lengthy SP campaign?

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      August 3, 2016 1:58 PM

      Huh very strange, the hype machine for bf1 seems off the charts and way more popular than the new call of duty game.

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        August 3, 2016 2:10 PM

        I feel like the hype for both is minor.

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        August 3, 2016 2:57 PM

        I feel like the majority of BF1 hype is from a smaller subset of fans who were tired of the modern stuff, and also some long time fans who wanted another 1942. The rest of the mainstream probably don't give a fuck and will buy it because it's a new good looking Battlefield or will skip it because it's more Battlefield.

        I have no idea where Call of Duty stands. I know people panned the early trailers but I heard positive stuff coming out of E3 demos.

        And I think it's nuts that they're launching Titanfall 2 so close to BF1. Like a few weeks apart?

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      August 3, 2016 2:20 PM

      smart move considering they've alienated so much of the battlefield community.

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      August 3, 2016 3:01 PM

      Change! The! U! I! Change! The! U! I!

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      August 4, 2016 8:48 AM

      I think with the shit show that BF4 was at release,and the fact that Battlefront is garbage,they are probably cautious about their shooters now as many gamers,like myself,have lost faith in DICE.

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