Oculus VR's Jason Rubin talks the future of Virtual Reality

VR's new era just began with the releases of Oculus Rift and HTC Vive, but Oculus already sees major changes on the horizon.


Oculus head of content Jason Rubin believes the next six to 12 months hold revolutionary software that will change the landscape of VR—and even bigger innovations will follow.

"I have [the chance] to look six months to a year ahead," Rubin said at the 2016 GamesBeat conference (via Venture Beat). "If you think what is out now is cool, what's coming is absolutely incredible. Things are going to change so rapidly and so crazily over the next four to five years, that we don't even know what we're looking at."

While Rubin didn't speak in specifics, he stated his belief that developers will find upcoming revolutions "lucrative," and was quick to admit that Oculus Rift didn't get off to the best start. Shipping problems and shortages put a kink in the company's rollout, frustrating backers who had pledged to the company's Kickstarter campaign.

After a difficult spring and summer, Oculus has reached a point where consumers can walk into a Best Buy and buy a Rift straight off the shelf, and receive one online just a few days after placing their order. "The reviews from consumers and media were very positive. We didn't hit our shipping dates. This is well known. We've made our apologies. What we've learned is it's one thing to make a great product, but you have to follow up on your promises."

With those troubles in the rearview mirror, Oculus can direct its full weight toward new products such as Oculus Touch, due out later this year.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

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