E3 2016: Sony 'surprised' by Microsoft's early Scorpio reveal, but likes using Apple's approach

Instant gratification is the key.


Sony seems to have learned a thing or two in its E3 presentations. It's "show, not tell approach" is falling in line with what Sony PlayStation chief Andrew House as an approach to instant gratification.

He said that Microsoft's announcement Scorpio was a "surprise," but Sony's plan is to keep with what has been working for them. "The dynamics of the tech industry are such that there’s a much heavier emphasis on immediate gratification than there was," House told The Guardian. "A lot of that is to do with how Apple has very cleverly and elegantly managed the ‘available now’ approach. So yes, that was a slight surprise to me."

He said that Sony had its own run-in with expectations when it announced the PS4 in 2013. "Very much in line with our previous strategies, we announced a concept and a name for PlayStation 4, and everyone said ‘where’s the box? How dare you?!’ That was the point we realized, well, we hadn’t changed but the world around us had.”

This also falls in line with House's previous comments about the Neo, and not wanting to show it until people can experience it at the same time. “Some of our thinking was informed by changes that have happened in the broader tech landscape and the cadence of innovation to which the consumer is now attuned, particularly by smartphones,” he said, explaining that Sony doesn't want its users to keep abandoning its product every few years. “We’ve traditionally seen that some of the core audience tends to gravitate back to high-end PCs at some point because these are the people who want the finest graphical performance. So here’s a great opportunity to have them stay within our ecosystem. If you are a person who’s just purchased a 4K television, maybe there’s not that much content around right now, so there’s something interesting about games being able to fill that gap and offer that experience. Those are the fundamentals of Neo.”

As for Sony's E3 presentation, House said the changing philosophy played into it. “We knew that this year we had an exceptionally good line up of games to talk about so why not get everything else out of the way and just talk about them?" he said. “So we made it very video heavy. We now think of these events as shows. It’s about trying to strike the right balance between delivering information and entertaining people who are tuning in to watch from home. There were meaty announcements but also it was hopefully entertaining.”

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From The Chatty
    • reply
      June 15, 2016 6:28 PM

      I'm actually pretty impressed with the games coming out now or in the near future on the PS4. They look pretty amazing... and it makes me feel like the PS4 still has some life left in it before they start pushing for a new box. It's more urgent for Xbox I think because they've been behind this whole generation. They're probably tired of taking shit about how their console is weaker.

    • reply
      June 15, 2016 6:51 PM

      The 2nd sentence doesn't make sense, I'm not sure where the typo is.

      • reply
        June 15, 2016 7:02 PM

        Should probably say something like "Andrew House describes"

      • reply
        June 15, 2016 9:05 PM

        I caught that, too. my brain misfired trying to comprehend it.

    • reply
      June 15, 2016 9:02 PM

      With the Scorpio reveal my neo interest cooled down quite a bit.

      I can be almost certain that first party games will run great on the old ps4.
      But 3rd party games will really benefit from the way more powerful Scorpio.

      • reply
        June 16, 2016 3:42 AM

        I wonder if the neo/scorpio differences will be very large in practice.

        Multi-platform games will be basically the same on both, but with better resolution on scorpio. Just as ps4/xb1 was 1080p vs. 900p, so scorpio/neo could be 2160p vs. 1800p.

        It'll be interesting to see.

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      June 15, 2016 9:18 PM

      I don't buy it fully. Sony was basically confirming Neo, just not giving details. Yet. The assumption was they'd talk about it at E3. Then Scorpio specs leaked and Sony came out immediately and said they would not talk about Neo at E3. The timing is kinda suspicious. But, there's not a ton they can do within the 10 months, or less, they'd have to get a full spec change and have a game that shows the full power of the system for a holiday 2017 release. But, I also think Sony played the VR card too early. I get they wanted to get in when Vive and Rift were making VR the hot topic. But, with the the Scorpio making such a big shift in power, and I really believe it's to cater to Oculus VR games next year, there's going to be no reason to try to do VR on the non-Neo box at all.

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        June 15, 2016 11:02 PM

        Sony could pull a Sega Saturn-like move haha

        • reply
          June 16, 2016 3:24 AM

          I wager it'll be close to that, if the leaked info hasn't changed. If they're requiring a "Neo" mode in games from October on, I'd be very surprised if it doesn't release by the end of the year.

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        June 16, 2016 2:24 AM

        I don't think they played their card too early, MS could acquire themselves into the space if they felt that there missed a trick, while Sony gets to build on their dominant installbase. Come late 2017 Sony could announce their own Scorpio as a viable upgrade path and effectively douse interest in Scorpio.

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      June 15, 2016 10:53 PM

      "Some of our thinking was informed by changes that have happened in the broader tech landscape and the cadence of innovation to which the consumer is now attuned, particularly by smartphones,”

      my goodness.. i could never say a sentence this impressive.

      • reply
        June 16, 2016 2:51 AM

        "We thought a bit about some of the changing expectations, and how fast users expect changes these days due to the fact that everyone has a smartphone.."

      • reply
        June 16, 2016 2:56 AM

        He also speaks Japanese.

        • reply
          June 16, 2016 3:19 AM

          So does silentbobuk , so not all that impressive really. I kid

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