Nintendo touts record-breaking Amiibo sales

Nintendo's line of toys-that-don't-come-to-life figures are selling better than ever, and a few have retained their popularity better than others.


Remember those halcyon days of Amiibo shortages and price gauging? The shortages are done and over with, for the most part, and price gouging? That'll never stop. Neither will Amiibo sales: despite disappointing fans with the news that both Zelda U/NX and the codenamed NX console won't make their way to stores until March 2017, Nintendo announced that Amiibos are selling better than ever.

The news came as part of Nintendo's latest earnings report, slides for which have been posted online. According to its data, Nintendo shipped 24.7 Amiibo figures in the past financial year, as well as 28.9 million Amiibo cards—which just launched in June of last year—for a grand total of 53.6 Amiibo shipments.

"By providing a continued presence for Nintendo characters in stores, we believe the Amiibo platform has created great benefits for all of Nintendo's platforms," Nintendo CEO Tatsumi Kimishima said, sharing his belief that sales of Amiibo merchandise might be having a positive effect on Nintendo hardware.

Furthermore, Link, Pikachu, and Princess Zelda figures are now considered "evergreen," having maintained and in fact grown in popularity over a prolonged period.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at and @davidlcraddock.

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  • reply
    April 28, 2016 1:16 PM

    David Craddock posted a new article, Nintendo touts record-breaking Amiibo sales

    • reply
      April 28, 2016 1:23 PM

      Maybe they should just transition to just making these.

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        April 28, 2016 2:38 PM

        They could bottle tears and sell them as sex-lube.

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        April 28, 2016 3:18 PM

        Strangely, if they did I would stop buying them.

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        April 28, 2016 3:33 PM

        Please tag your post in 5 years when said transition becomes open and obvious.

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          April 28, 2016 4:04 PM

          And Nintendo failed to make said transition for reasons incomprehensible to anyone but Nintendo.

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      April 28, 2016 3:32 PM

      If you back out Greg Burke purchases, it isn't as impressive.

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      April 28, 2016 4:02 PM

      "shipped" aka it's doing well please believe us!!!!!

      wonder if they include the pack-ins or double pack-ins in those numbers too like TPHD or animal crossing

      i'd much rather pay them for the privilege of accessing whatever content they're locking behind amiibos without having a physical version or having to touch it to the gamepad. pretty annoying system to use when i'm playing a game with the pro controller.

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        April 28, 2016 4:23 PM

        It's pretty clear they're selling very well. I can understand this skepticism in some cases, but I mean, c'mon, these are Amiibos. We know they're selling.

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      April 28, 2016 4:10 PM

      only a few more and I can be done!

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        April 28, 2016 4:14 PM

        Holy shit you almost have them all hey!? :) cool man.

        A source of mine sad that for the NX they have a shit laod of new and exclusive Amiibos to collect and if you thought he stuff on the Wii U was cool just wait, your goign to freak out. Prepare your self :) LOL

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