Ubisoft goes viral with new Watch Dogs ad

Ubisoft's latest viral ad puts power at normal people's fingertips.


Ubisoft is going all out to show what players can do in Watch Dogs. The latest viral ad for the forthcoming third-person action game actually puts power at the fingertips of a few unsuspecting shoppers, where (staged) things get out of hand quickly.

In the new ad, which you can view below, customers walk into a store where they tell a convenience store clerk that their mobile devices aren’t working properly. After a few minutes, he gets them to work again, and also explains that he’s added a special app to it for the trouble.

He then proceeds to show the customers just how the app works, being able to shut off lights in the store, and then turn them back on. From there, he proceeds outside…and this is where things get interesting.

The clerk proceeds to play around with the street lights, then walks over to an ATM and makes it spew out fake cash where people gather to pick it up. But it’s when the customers play around with a local traffic light that the chaos really picks up, as cars crash and the police show up.

We won't spoil the end, but, relax, no one gets arrested. It's all in good fun in regards to the promotion for the game.

Watch Dogs is available May 27th for PC, Xbox One, Xbox 360, PlayStation 3 and PlayStation 4.

Robert Workman was previously a games journalist creating content at Shacknews.

From The Chatty
  • reply
    May 16, 2014 10:15 AM

    Robert Workman posted a new article, Ubisoft goes viral with new Watch Dogs ad.

    Ubisoft's latest viral ad puts power at normal people's fingertips.

    • reply
      May 16, 2014 10:54 AM

      Wow this video is positively contagious I can't wait to be the first to post this on my social media pages where everyone will no doubt get a huge kick out of it.

    • reply
      May 16, 2014 12:54 PM


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      May 16, 2014 1:23 PM

      Wow this video is truly amazing. You will surely cover your mouth with your hands at some point.

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      May 16, 2014 1:26 PM

      Is this video the one thing penis enlargement companies don't want me to know?!

    • reply
      May 16, 2014 4:28 PM

      Real customers... hahahaha, yea cos it isn't staged at all.

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      May 16, 2014 5:02 PM


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      May 16, 2014 5:41 PM

      The misuse of 'viral' is so stupid these days. This is an ad. Whether it goes viral or not is up to the people, and I can tell right away that this ad is not going to go viral.

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