Featured:Activision investing $500 million into Destiny, won't break even analysts say Activision may be breaking records with the amount of money it intends on spending to develop and promote Bungie's upcoming Destiny. According to CEO Bobby Kotick, the price tag on the upcoming game sits at $500 million. But, that's the investment you have to pour into a brand new IP, if you want it to be the next Call of Duty-style blockbuster series--even if analysts don't believe the first game will break even.
$500 Million Dollar Destiny
Steven Wong posted a new article, Shack Snack: May 7, 2014.
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This was pretty neat and I liked it! I hadn't seen one of these before (maybe this is the first???), but I'll be keeping an eye out for them. nice work