Star Wars: The Old Republic monthly revenue doubled since F2P

The monthly revenues for Star Wars: The Old Republic have doubled on average since adopting the free-to-play model, according to an EA earnings call.

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Going free-to-play has paid off for Star Wars: The Old Republic. We knew that it had seen an influx of new players since adopting the model, but all those new players are just a drain on resources if they aren't spending money. According to EA's earnings call, they are.

"The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option," EA Labels president Frank Gibeau said in the call, reports Polygon. "And as we look forward, we're going to continually invest in new content for the service and for players every six weeks or so."

Gibeau also noted that after the 1.7 million spike in new players using the free-to-play model, its subscriptions have stabilized at "just under half a million." Impressive numbers all around for what seemed at the time to be an act of desperation as SWTOR shed subscribers.

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From The Chatty
  • reply
    May 10, 2013 12:00 PM

    Steve Watts posted a new article, Star Wars: The Old Republic monthly revenue doubled since F2P.

    The monthly revenues for Star Wars: The Old Republic have doubled on average since adopting the free-to-play model, according to an EA earnings call.

    • reply
      May 10, 2013 12:08 PM

      how about the more meaningful number?

    • reply
      May 10, 2013 12:14 PM

      100$ to 200$?

    • Ziz legacy 10 years
      reply
      May 10, 2013 12:24 PM

      Never did bother to try it after hearing all the changes when it went F2P.

    • reply
      May 10, 2013 12:32 PM

      Press-release journalism at it's finest.

    • reply
      May 10, 2013 12:40 PM

      [deleted]

      • reply
        May 10, 2013 7:04 PM

        I don't think so - the existing loyal fanbase generally has enough in game currency to buy the items from the GTN.

    • reply
      May 10, 2013 1:52 PM

      The question is how long will it last most of this will be due to new players buying items and the new add on you have to buy.

      I look forward to seen how well it will be doing in say 2 months when most people will be 50 and beat the new add on.

    • reply
      May 10, 2013 1:56 PM

      What happens when World of Warcraft goes F2P?

      • reply
        May 10, 2013 6:33 PM

        The revenue they produce goes up by 50 bajillion.

      • reply
        May 12, 2013 11:19 AM

        That probably won't happen until Titan launches and WoW loses more subs than they are comfortable with. Given that WoW is on a slow decline it could many years yet if ever.

    • reply
      May 10, 2013 2:50 PM

      Good for them.

    • reply
      May 12, 2013 9:04 AM

      It's a great game, even just to play through the story aspects.

      There are F2P gimps, but you can play pretty 'normally' for like $5.

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