Medal of Honor firearms links deemed 'inappropriate,' removed

Electronic Arts has removed links to certain weapons manufacturers from its Medal of Honor promotion, calling it "inappropriate" after the shootings in Connecticut.


In the wake of the tragic events in Newtown, Connecticut, violent video games have come under increased scrutiny. Electronic Arts, which entered a promotional arrangement with some weapons manufacturers to promote Medal of Honor: Warfighter, has since removed links to the companies from its site.

A New York Times report (via Polygon) detailed the marketing partnership between EA and the McMillan Group and Magpul, which manufacture a sniper rifle and high-capacity magazines, respectively. The Warfighter partners site has left the logos for the brands displayed, but removed the links to the online catalogs. "We felt it was inappropriate and took the links down," said EA representative Jeff Brown.

In a separate statement, EA compared the arrangement to film producers, saying publishers "frequently license the images of people, sports franchises, buildings, cars, and military equipment," but did not receive payments for using the brands.

From The Chatty
  • reply
    December 27, 2012 5:30 PM

    Steve Watts posted a new article, Medal of Honor firearms links deemed 'inappropriate,' removed.

    Electronic Arts has removed links to certain weapons manufacturers from its Medal of Honor promotion, calling it "inappropriate" after the shootings in Connecticut.

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      December 27, 2012 6:02 PM

      I live in CT and just like the NRA post, this is beyond ridiculous. I won't go into the details about why video games are hardly responsible; I'm sure most people would agree with that here.

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      December 27, 2012 6:11 PM

      I am not sure how to feel about that.

      People die every day from these weapons. They are used by militaries, police forces, good guys, bad guys, and idiots every day to kill other people. We seem to have mass killings every few months from these damn things and yet EA had no problem with the connection to these companies then.

      But now it's a bad idea.

      I am aware that the slaughter of children is of a different magnitude, but I still can't see how it was okay then and not okay now.

      So how long does this last? When people start getting over the shock of this event, do they renew their connection to these companies? Or is it just inconvenient at this time?

      It's hard not to be cynical about this. As much as I enjoy video games, I enjoy them as an escape from reality. Adding the connection to the firearm companies just seems a bit over the line to me. I can understand licensing them. But drawing a direct link, in effect advertising for the firearm companies, seems to me to be a bad idea.

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        December 28, 2012 2:19 AM

        Bottom line is that if ANYONE gets killed by this specific rifle, it would be a PR nightmare. This was a really bad move by EA from the beginning.

        The game is not going to sell well because the game itself is bad and guns have a natural tendency to hurt things.

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      December 27, 2012 6:28 PM

      Thats what makes the games cool. playing with the real guns. fucking pussies.

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      December 27, 2012 6:44 PM

      CoD sells 50million copies a year. One person who plays it goes on a killing spree while 49,999,999 don't. Based on this information the media concludes that games turn you into a crazed killed.

      Politicians and the media are far more dangerous than guns or psychopaths.

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      December 27, 2012 6:58 PM

      HEY EVERYBODY, what this article is saying is that the links have been removed. That is all. Game isn't being changed, and you can click right now and see the logos for the gun manufacturers are still there.

      They discussed this on Idle Thumbs a few months back. What this was was literally a deal where you could click from the MoH:W site and be taken to a site where you could buy an actual gun, and if I follow it right the pages they linked to we're even branded MoH. Even before Newtown, this was a controversial maneuver and the guys on IT were very down on it.

      It may seem like a minor distinction that it was merely a link from a website and some branded marketing but there's been several people who were not comfortable with what EA was doing here.

      If anything this is a good move since it literally removes a connection between real life guns and video games. Having a website for gamers that facilitated the purchase of real life firearms is just begging for some undue criticism from politicians.

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        December 27, 2012 7:38 PM

        GOD *sperg* DAMMIT *sperg* OUR RIGHTS *sperg* FAGGOT *sperg* GUNS *sperg* CAN'T READ

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          December 28, 2012 11:34 AM

          Gun rights activists or justifiably worried about how this latest tragedy will affect our rights.

          It is vitally important to the future of this country for us to maintain our rights to carry guns. The second amendment protects the first.

          Imagine the now very likely scenario where the Euro finally collapses. Under this scenario, the Euro probably takes down the rest of the worlds currencies with it. Food becomes prohibitively expensive. The US government starts rationing food, and civil society starts to crack. In response, the government instills martial law, taking away self-determination from communities around the country. Dissenters are called terrorists and thrown in prison indefinitely, thanks to the National Defense Authorization Act.

          This is why we have a second amendment.

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      December 28, 2012 3:22 AM

      Great now their website has a 2 weapon limit. =/

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