Red Bull Crashed Ice Kinect is Xbox's next advergame

Red Bull Crashed Ice Kinect is the next advergame for Xbox 360. Using Kinect, you'll partake in the sport of crashed ice, which involves downhill skating on an ice track with steep turns and vertical drops.

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Update: Added additional comment from Red Bull PR.

Xbox has been home to a number of advergames: Yaris, Crash Course, Dash of Destruction, Sneak King, and most recently, World Gone Sour. The next advergame is coming from the popular energy drink, Red Bull.

Red Bull Crashed Ice Kinect pretty much tells you everything you need to know in its title. Using Kinect, you'll partake in the sport of crashed ice, which involves downhill skating on an ice track with steep turns and vertical drops.

According to VentureBeat, the game will make its debut at PAX Prime in Seattle. It will feature both split-screen multiplayer and online play as well. Unlike many advergames, the title won't be free. In fact, Red Bull views this as "a true co-publishing scenario," as the company has been making mobile games for years. "This is their first-ever console title," a PR rep advised us.

Here's a video of the sport to get you better acquainted:

From The Chatty
  • reply
    August 28, 2012 1:00 PM

    Andrew Yoon posted a new article, Red Bull Crashed Ice Kinect is Xbox's next advergame.

    Red Bull Crashed Ice Kinect is the next advergame for Xbox 360. Using Kinect, you'll partake in the sport of crashed ice, which involves downhill skating on an ice track with steep turns and vertical drops.

    • reply
      August 28, 2012 2:17 PM

      Didn't even know this was a thing.

      • reply
        August 28, 2012 2:20 PM

        Doritos Crash Course is the best one ever. Followed by Dash of Destruction.

        • reply
          August 28, 2012 2:34 PM

          Crash Course was a decently fun game. So was Harm's Way. It was fun 2 player co-op when you had a game full of people and not bots.

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