Draw Something daily usage drops 33 percent

Daily users for the popular mobile title Draw Something have dropped thirty-three percent in thirty days, according to recent usage data.

8

Developer OMGPOP's mobile drawing game called Draw Something has amassed a huge number of players on iOS devices since its launch. However, recent data suggests that the drawing game's popularity is in steep decline, shedding approximately one-third of its active users in about a month's time. We're guessing that mobile publishing giant Zynga is none too pleased, having purchased OMGPOP back in March for $210 million.

According to metrics posted on AppData, Draw Something's daily active users peaked in April, at somewhere just shy of 15 million users. In the following thirty days since that peak, the game's daily active users have dropped to around 10 million.

Industry site Develop also points out that Draw Something once held the record for most downloads for any game when it first released, achieving about fifty million downloads in fifty days, a record only recently surpassed by Angry Birds Space.

At the time of this post, Draw Something has slipped from the top spot to fourth in iTunes "Top Paid Apps" list, is second in its "Top Free Apps" list, and is now the fifth "Top Grossing App" of all time.

Perhaps patching in some more words to the game's relatively-limited stable of choices (especially the free version) would be a helpful sort of tourniquet. Just sayin'.

Filed Under
From The Chatty
  • reply
    May 2, 2012 4:00 PM

    Jeff Mattas posted a new article, Draw Something daily usage drops 33 percent.

    Daily users for the popular mobile title Draw Something have dropped thirty-three percent in thirty days, according to recent usage data.

    • reply
      May 2, 2012 4:15 PM

      Yeah none of my games are going anymore except the one with Galadriel07 which I haven't played my turn in a few days, whoops.

    • reply
      May 2, 2012 4:36 PM

      I'm not surprised. I thought the game was crappy and buggy. Though I think the concept has promise and got people excited.

    • reply
      May 2, 2012 4:48 PM

      This POS game is not allowing me to play on two ios devices. Wtf?

    • reply
      May 2, 2012 5:08 PM

      Maybe people are moving to the better game called Charadium.

      • reply
        May 2, 2012 8:47 PM

        Charadium is iOS only. Goodbye massive market share.

    • reply
      May 2, 2012 5:09 PM

      Hope Zynga isn't regretting that $200 million purchase. Oh wait, I kind of hope they are.

    • reply
      May 2, 2012 5:17 PM

      most definitely the amount of words suck. repeats galore

      but also i think i got bored of it

    • reply
      May 2, 2012 5:37 PM

      how many cocks can you draw before it gets old....

    • reply
      May 2, 2012 5:46 PM

      Needs more to it, I got bored as shit.

    • reply
      May 2, 2012 6:50 PM

      You could also look at this as good news for the guys who sold OMGPOP.

    • reply
      May 2, 2012 7:07 PM

      Wait for the movie tie-in.

    • reply
      May 2, 2012 7:15 PM

      I'd be more concerned if their micro-transactions have dropped off the same. If all they've lost is the casual, one-time buy crowd, that's not really a big deal. I got the sense their moneymaker was the player who were buying more content or whatever it is they sell.

      • reply
        May 2, 2012 7:19 PM

        Only so many things to buy. You get coins to get color palettes, but once you have them all, which amounts to like 8-10 dollars if you buy them, there really is nothing else.

        • reply
          May 2, 2012 8:34 PM

          That's assuming a $10-11 (if ad-free) lifetime value of that sort of customer, which is a damn great number. Plus there are always bombs to bring that number up too.

          • reply
            May 2, 2012 8:39 PM

            I had assumed the bombs were where they were going to get long-term revenue; the longer you play, the more you'll need. But I guess that depends on keeping people playing, so they use up their supplies. I imagine they'll need something to jumpstart play again. Maybe a git of X number of free bombs to all players, to try and draw some of the sheep back in.

    • reply
      May 2, 2012 7:44 PM

      Having to buy colors was a drag. The drawing tools were too primitive. Also, it was way too easy to guess the answer so the drawing was often unnecessary.

    • reply
      May 2, 2012 7:54 PM

      Glad its not just me. I just got tired of drawing stuff.

    • reply
      May 2, 2012 8:56 PM

      no, you draw something

    • reply
      May 3, 2012 9:55 AM

      Needs more of a game aspect to keep people playing I think. As it stands, you're just sending each other goofy drawings and guessing them just for shits, there's no scoring or winner/loser to keep people going. After a while, especially with the limited word selection, it definitely gets old drawing shit for each other daily.