Slightly Mad raises over $600K for Project CARS

Slightly Mad Studios has raised $660,000 through its own crowd-sourcing method for Project CARS, which offers various perk benefits at several levels. It aims for $5 million over a two year development cycle.

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Double Fine's Kickstarter Adventure game has raised a lot of attention for crowd-sourced game funding, as well inspired many small developers to try the same method. But Kickstarter isn't the only way, and at least one developer has found success without it, to the tune of $660,000.

Slightly Mad Studios, the developer behind Need for Speed Shift, started its own crowd-sourcing portal to raise funds for a game with the working title, Project CARS. GamesIndustry.biz reports that the site has been up since October 2011, and reached the figure with 40,000 backers. The studio hopes to raise $5 million in total for a two-year development cycle. It will also be sharing the profits, after claiming 30% to go directly back towards the studio.

Backers can contribute from $5 to $100,000, offering perks that range from the ability to chat on the game's forums at the low end, to VIP treatment during special events, having your face mapped to an opponent, and various other bonuses.

"It's great to see our WMP portal performing well," said CEO Ian Bell. "It's nothing less than a revolutionary new approach to game development and funding. It allows developers to make the game they want to make, without undue publisher pressure."

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  • reply
    March 27, 2012 10:30 AM

    Steve Watts posted a new article, Slightly Mad raises over $600K for Project CARS.

    Slightly Mad Studios has raised $660,000 through its own crowd-sourcing method for Project CARS, which offers various perk benefits at several levels. It aims for $5 million over a two year development cycle.

    • reply
      March 27, 2012 12:20 PM

      They have my money and may be getting more soon. :)

    • reply
      March 27, 2012 12:35 PM

      The rate at which C.A.R.S. are putting out updates is astounding (weekly for those that paid for it). In contrast, ISI -- the developers of rFactor2, release beta patches every couple months with minimal feedback through their forums.

      The real issue is: mods. rFactor lived for 6 healthy years on the community creating & stealing content from other racing games. Lately the amount of mods in the works for rFactor2 are alarmingly slim, with only a handful of tracks released and series' announcements down the road.

      I have to wonder if the model and physics people out there (and there aren't a lot of great people in these departments unfortunately) are conflicted about which horse to back. As it stands now, Project C.A.R.S. has a lot of room to grow with their engine, while ISI's rFactor2 appears to be 'more of the same' with an updated tyre model and shaders.

    • reply
      March 28, 2012 8:51 AM

      I'm loving it. I think this is one of the coolest things to happen to gaming. Being able to talk to the developers while the game is being made, and the fact that your taking an invested interest into the well being into the game.