Saint's Row: The Third plan includes 'nearly a year' of DLC

During an investor relations call, THQ chief executive Brian Farrell stated that the publisher is looking to increase post-launch revenues for its core titles by 20 percent, beginning with Saint's Row: The Third.

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During an investor relations call, THQ chief executive Brian Farrell stated that the publisher is looking to increase post-launch revenues for its core titles by 20 percent.

Part of the plan, Farrell said, is to plan an aggressive campaign for post-launch content for its core titles. The first title slated to follow THQ's new digital direction is Saint's Row: The Third. "The idea is to really drive the key titles," Farrell noted.

When it launches, Saint's Row: The Third will include a Season Pass that will give players free access to a number of future downloadable content releases. The DLC plan is scheduled to then continue with content that will run for "nearly a year," additional microtransactions, and an in-game store.

Though it wouldn't break down specific numbers, THQ revealed that it has "doubled digital revenues this year versus last year." The strategy is geared to be attached to all of the company's core titles; however, Farrell notes that THQ will "take [its] foot off the gas for the titles that don't have as much traction" under the new model.

From The Chatty
  • reply
    July 27, 2011 3:00 PM

    Xav de Matos posted a new article, Saint's Row: The Third plan includes 'nearly a year' of DLC.

    During an investor relations call, THQ chief executive Brian Farrell stated that the publisher is looking to increase post-launch revenues for its core titles by 20 percent, beginning with Saint's Row: The Third.

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      July 27, 2011 3:39 PM

      I heard you like DLC, so I got some DLC for your game with purple dildos.

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        July 27, 2011 3:43 PM

        Hell Yeah! Thank you for continuing to be the crunkest of the news posters/content overlords.

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        July 27, 2011 3:45 PM

        You're on a roll, Xav.

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        July 28, 2011 7:11 AM

        Different colors available from the ingame shop! Collect them all!

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      July 27, 2011 3:42 PM

      $10 online fee for used new titles!

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      July 27, 2011 3:50 PM

      let's just rename DLC to PLR

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      July 27, 2011 5:46 PM

      Honestly, this just makes me want the game a little less (probably will still buy). I don't mind DLC, but this is basically, buy the game and subscribe to our service (season pass) for a year. I don't want to commit to a games DLC for a year, but if I don't then in the back of my mind I will feel like I am missing out on part of the game.

      I guess it is good for people that enjoy it.

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        July 28, 2011 7:12 AM

        Well it sounds like new copies include that pass, so you don't need to subscribe to it.

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      July 28, 2011 11:30 AM

      So.....you can save money by buying the game all at once upfront....

      Are we back where we started now before this DLC nonsense started?