Zynga Issues Cease & Desist to Protect "Ville" Trademark

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Popular Facebook game developer Zynga has issued a cease and desist order against Blingville, for its game of the same name. GamesIndustry.biz reports that Zynga claims the "ville" suffix infringes on its trademark.

Legal action began in November 2010, but Blingville looks ready to fight it in court, if necessary. The company has filed for a declaratory judgment that the title qualifies as fair use. The company is also requesting that Zynga be made to pay for attorney's fees and other expenses regarding the case.

Zynga is known for its various social games on Facebook, most famously FarmVille, FrontierVille, and CityVille. The name is a valuable one, as last week we heard that CityVille had grown exponentially in only a few months.

Zynga is probably right that hapless users could be confused into thinking Blingville is part of their family of products, but giving the company ownership of such a common word could have legal repercussions on the burgeoning social games market as a whole. We'll keep an eye on the legal dispute.

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From The Chatty
  • reply
    January 24, 2011 2:09 PM

    Im going to trademark "craft". Warcraft, Starcraft, Minecraft, all will pay me and i will retire to a place with high end download speeds.

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      January 24, 2011 3:04 PM

      Thats the point.
      Zynga is beeing extremely greedy here.

    • reply
      January 24, 2011 3:16 PM

      I'm going to make a game where you can build your own scantily clad, acrobatic, dungeon crawling heroine, and call it LaraCraft :)

    • reply
      January 24, 2011 4:15 PM

      Crimecraft, too...=/

    • reply
      January 24, 2011 4:36 PM

      South Korea?

    • reply
      January 24, 2011 5:44 PM

      Trademark the letter "a". You'll net even more games to sue.

    • reply
      January 25, 2011 9:23 AM

      I'm gonna trademark the number 2, and sue every publisher out there