Day of Defeat: Source Free Weekend Pre-Loading
The Steam website notes that preloading for a second Day of Defeat: Source Free Weekend is now underway. If you have Steam installed you can click this link to start preloading the new data added by the recently released Summer Update patch.
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So... is the fact that they keep doing free weekends of this thing just an exposition of technology, or a sign that the game didn't sell well?
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I think it's just because it's so damn easy, and because it actually works. The last time they did it with DoD (Feb/06), the average number of players more than doubled over the free weekend; after the weekend, the average player base had increased by 40% more or less (which I believe where actually due to people who purchased), and has been stable since then.
So in the end, I think it's a good way of doing a time-limited demo, giving people the taste of the real game, and profiting from it.
I think numbers ought to be smaller this time around, since most people have already had the chance to test DoD though.