Niantic's latest mobile bid is doing quite well for itself, it appears. According to mobile analyst firm Sensor Tower, Harry Potter: Wizards Unite brought in around $1.1 million during its launch weekend alone.
Sensor Tower predicts that the game is currently on track to make $10 million in just a month. It's been picking up and gaining steam ever since its Thursday launch, and on its first day it managed to amass $300,000. However, impressive as these numbers may seem on their own, Pokemon Go managed to accrue $28 million in just its first four days out on the market and ended up making $206 million in a month.
Much of the spending for Harry Potter: Wizards Unite stems from US players at 88%, with players in the UK accounting for just 8% of purchases. In terms of how it's doing in areas like Japan and South Korea, there isn't any data to pull from there since it's not yet available. It's managed to reach the number one iPhone app download spot elsewhere in 28 other countries, though, so the demand is real.
Unfortunately, it doesn't look like Niantic has that big of a hit on its hands like it did when it first debuted Pokemon Go. And it's still doing gangbusters, drawing new players, bringing out new updates, and accruing plenty of cash on a monthly basis. It remains to be seen if Harry Potter: Wizards Unite is just going to be slow-going or if it's going to fizzle in its early stages.
Are you playing through Harry Potter: Wizards Unite? If so, are you finding it an acceptable complement to Pokemon Go or does it feel like a cash-in? Let us know in the comments below.