Slightly Mad Studios CEO details Mad Box console

CEO Ian Bell details the Mad Box console that's on its way from Slightly Mad Studios.


Slightly Mad Studios' CEO Ian Bell is reportedly working on creating a standalone console.

For the uninitiated, this is the team behind Need for Speed: Shift and Project CARS 2, based in London and founded by Bell himself in 2009.

Ian Bell took to Twitter on Wednesday to announce "The Mad Box is coming," a new console that will supposedly support VR and will be shipping in "around three years' time," according to Bell's comments to Variety. Bell stated that "it will be a console as is the Xbox or PlayStation."

“It will support most major VR headsets and those upcoming and the specs will be equivalent to a ‘very fast PC 2 years from now’,” said Bell in an email to Variety. “We’re in early talks with manufacturers of components so we can’t say much more right now other than we have the designs specced out in detail.”

Slightly Mad Studios Logo

But what can we expect out of the Mad Box? Bell covered that as well: “It’s the most powerful console ever built… It’s literally ‘Mad’… You want 4k, you want VR at 60FPS? You want a full engine for free to develop your games on it? You have it.” In his full chat with Variety, he revealed that the console will allow games from all developers, including exclusive titles that will be up to the developers to decide.

The Mad Box will be a worldwide console, and rather than going the crowdfunding route, apparently Slightly Mad Studios has already recruited "multiple investors" that the team is looking into for the "best offers." There aren't many concrete details other than all these interesting tidbits Bell offered to Variety, nor is there a rigid price out there at the moment, but the Mad Box will be "competitive" with other upcoming consoles' prices.

“Prices will drop with ship quantity but we’re not planning on taking as large a cut as other console owners to enable us to cut prices massively,” said Bell. “We fully expect to be matching the best of the rest early in the lifecycle though.”

We should be seeing additional information coming from Bell and Slightly Mad Studios over the next few weeks, as early design builds will be on their way out in four to six weeks.

Senior Editor

Fueled by horror, rainbow-sugar-pixel-rushes, and video games, Brittany is a Senior Editor at Shacknews who thrives on surrealism and ultraviolence. Follow her on Twitter @MolotovCupcake and check out her portfolio for more. Like a fabulous shooter once said, get psyched!

From The Chatty
  • reply
    January 3, 2019 10:00 AM

    Brittany Vincent posted a new article, Slightly Mad Studios CEO details Mad Box console

    • reply
      January 3, 2019 10:02 AM

      This has vaporware written all over it. I hate to be cynical but we've seen this before.

    • reply
      January 3, 2019 10:04 AM

      How many orders of magnitude are they underestimating the amount of time, work and luck involved in launching a console successfully?

      • Zek legacy 10 years
        January 3, 2019 2:59 PM

        It wouldn't even matter if they could snap their fingers and have this thing released fully-formed. There's zero market for it.

    • reply
      January 3, 2019 10:06 AM

      Did the UK revamp their bankruptcy laws to make a failure profitable? Or did the CEO get some insane golden parachute he can only get by bankrupting the company? These are the only ways I can see anyone at the studio benefiting from this.

      • reply
        January 3, 2019 10:09 AM

        He's the creator of crowd funding. He'll just use the crowd!

        • reply
          January 3, 2019 10:55 AM

          Haha They raised $3.1M for Project Cars. That's plenty to build and ship a new console!

    • reply
      January 3, 2019 10:08 AM

      I'm already dubbing it Phantom Mark II

    • reply
      January 3, 2019 11:03 AM

      Android OS? Lunix? W T F are they thinking....

    • reply
      January 3, 2019 11:37 AM

      Probably using the Glaze3d chipset.

    • reply
      January 3, 2019 11:57 AM

      This about summarises my feelings on this business decision: O_o

    • Ziz legacy 10 years legacy 20 years
      January 3, 2019 12:33 PM

    • reply
      January 3, 2019 2:51 PM

      I've played his games ever since the first GTR and I've enjoyed every one of them. That said, I can't believe Ian Bell can be a CEO and be so lousy with money. Anyone else remember the Lizard engine? He put all that money into it, released a half baked xbox game using it, and then we never heard of it ever again...

    • reply
      January 3, 2019 3:48 PM

      I can't imagine launching a new console these days. Now days instead of just good hardware you also need a pretty full featured OS to run the thing.

Hello, Meet Lola