Court awards Nintendo damages for unofficial real-life Mario Kart tours

The Tokyo-based experience will have to rebrand going forward.


Today, legal issues seem to be all the rage. If you're one of the people that experienced the unofficial real-life Mario Kart tour in Tokyo, consider yourself lucky. Nintendo filed a suit against the company, formerly known as MariCar and now known as MarMobility, and has been awarded roughly $89,000 in damages.

The original tour featured costumes for well-known Nintendo characters, like Mario, Luigi, Peach, and Yoshi, Kotaku reports. Nintendo is notorious for striking down any projects or entities that use the company's intellectual property in pretty much any way, like ROMs and emulators.

One would think that a simple pivot would be in order for MariMobility, one with officially licensed content from elsewhere or just original creations due to the popularity of the tour, but there are other facts that could hinder this. Multiple tourists have crashed the carts in Tokyo, so brands may be wary of partnering up with the company going forward.

Charles Singletary Jr keeps the updates flowing as the News Editor, breaking stories while investigating the biggest topics in gaming and technology. He's pretty active on Twitter, so feel free to reach out to him @The_CSJR. Got a hot tip? Email him at

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