Monster Hunter: World's removal from WeGame store demolishes $15 billion of Tencent's market cap

It is not going well for Tencent when it comes to this game.

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After publisher Tencent licensed Monster Hunter: World for publishing in China via the giant's platform WeGame, it seemed the future was bright for the company in terms of revenue brought in by the massively popular game.

That has turned out not to be the case, as the company has pulled the title from WeGame. This wasn't a decision made by Tencent, though, not by a long shot – the license for the game was pulled from the country following a series of complaints. Just like that, the game was taken offline, and as a result Tencent has lost 150 billion of its potential revenue to be earned from the game.

Just as Tencent had to end up altering PUBG for release in the Chinese market, that's probably what will end up having to happen here if Monster Hunter: World is to be sold in the country, though there's no indication of that happening just yet. PUBG was edited to be more sensitive of traditional Chinese culture and "moral" standards, though there isn't any real indication of what the complaints levied against the game it just yet.

Unfortunately, this spells out obvious trouble for the company, which also found that its shares dropped over 3 percent since the game was removed from the platform. Since then, stocks took another 2.3 percent hit on Wednesday, which also caused Goldman Sachs to slash its price target fo Tencent once more by 7 percent. Of course, for a company like Tencent, $15 billion is still pretty much a drop in the water – they're almost assuredly going to be okay.

Senior Editor

Fueled by horror, rainbow-sugar-pixel-rushes, and video games, Brittany is a Senior Editor at Shacknews who thrives on surrealism and ultraviolence. Follow her on Twitter @MolotovCupcake and check out her portfolio for more. Like a fabulous shooter once said, get psyched!

From The Chatty

    • reply
      August 15, 2018 11:10 AM

      Looking broader, the Ministry of Culture hasn't approved any games for China in about the last 4 months, apparently. From what I can find, this seems to be a stall while large segments of the government are reorganizing--folks are afraid of potentially rocking the boat as new rules come into play. I'm not sure if the reorg is affecting other forms of media, but it's going to spell doom (or already has) for a ton of smaller creators.

      • reply
        August 15, 2018 11:13 AM

        And knowing a thing or two about breaking into that region, once the reorg is complete I would expect a bunch of games to suddenly lose their certification and be kicked out of the country.