Boomshakalaka: NBA 2K18 sales total over 10 million, sets franchise sales record

With over 10 million copies of 2K18 sold, the basketball series has moved over 80 million sold worldwide.

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2k's NBA franchise has moved over 80 million units worldwide and has dominated the genre for over a decade. Today, 2K revealed that NBA 2K18 has officially done the most damage on the court, selling over 10 million units and establishing itself as the best-selling individual entry in the series' history.

“NBA 2K18 is our highest-selling sports title ever, and a testament to the tireless hard work and innovation of the team at Visual Concepts,” said Strauss Zelnick, CEO of Take-Two Interactive.  “The ability to improve consistently upon an annual series and grow its audience reflects the team’s drive to remain on the leading edge of pop culture and finding new and exciting ways to captivate and engage players.”

In addition to receiving favorable review scores, the NBA 2K League partnered up with Twitch for a multiyear esports livestream deal. This move is monumental for the involved parties and it also gave NBA 2K18 some extra legs through high-profile competition. 

“Without the tremendous passion, ambition, and dedication of the entire team at Visual Concepts, a milestone of this magnitude wouldn’t be possible,” said Greg Thomas, President, Visual Concepts. “It’s incredibly rewarding that the team’s hard work and desire to achieve greatness in NBA 2K has reached so many fans around the globe, and now we look forward to the challenge of setting new benchmarks with the upcoming release of NBA 2K19.”

NBA 2K19 is due September 11, 2018, and will launch on PS4, Xbox One, Nintendo Switch, and PC. It'll face growing competition from NBA Live 19, which is making a strong effort to include women via create-a-player and WNBA integration. Stay tuned to Shacknews for additional updates.

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