Everspace Dev Paid Thousands for Influencer 'Morons' to Promote the Game

Make sure you know who you're paying to do your promotion. 

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When you pay an influencer or streamer to promote your game, make sure they don’t play it like a “fucking moron”.

If you're thinking of paying a streamer to promote your game, you may want to do some thorough research on their marketing skills before hiring them. As it turns out, some of them just aren't very good at their jobs, according to Rockfish Games developer Michael Schade, representing the space title Everspace.

Schade, speaking at the Reboot Develop conference, revealed that the company had paid up to 5,000 euros per hour to hire a professional streamer to play Everspace. As it turns out, they chose someone who was, well, "shit" at playing the game. Those are Schade's words, as he certainly didn't mince any when speaking during the conference. Schade went on to say that out of the 20 YouTubers and "influencers" they ended up hiring to play Everspace, only about 3 or 4 of them ended up working out.

“The rest was okay, or a disaster,” Schade says, which is a little unsurprising, especially when there are plenty of streamers out there mixed in with the hard-working and trustworthy sort who are in the game to make a quick buck.

“Streamers are way more expensive. The most expensive stream, we paid 5,000 (euros) per hour and we had to book him for two hours. Actually his opening line was ‘I have to stop playing Destiny 2 now because I’m on a sponsored stream to play a space game and I don’t like space games’." Schade saved his truest thoughts for the end of that tirade.

“[...]And he played like a complete moron...a fucking moron."

Because of the company's issues with clients who didn't seem to take the stream seriously or acted in a disrespectful or unacceptable manner with their pricing in mind, the dev cautioned the audience to watch a streamer's videos before hiring them.

"The next time we work with an influencer we’re going to make sure they are really good at a 3D space game otherwise we’re not going to do this,” he concluded. You should consider the same kind of research if you're ever in a position where you need to hire a similar set of talent. It may seem like common sense, but you never know who exactly you're working with unless you do your own due diligence first. 

Senior Editor

Fueled by horror, rainbow-sugar-pixel-rushes, and video games, Brittany is a Senior Editor at Shacknews who thrives on surrealism and ultraviolence. Follow her on Twitter @MolotovCupcake and check out her portfolio for more. Like a fabulous shooter once, said, get psyched!

From The Chatty

  • reply
    April 19, 2018 9:35 AM

    Brittany Vincent posted a new article, Everspace Dev Paid Thousands for Influencer 'Morons' to Promote the Game

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      April 19, 2018 12:09 PM

      i love this story hahah

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      April 19, 2018 12:14 PM

      Don't talk that way about CohhCarnage!

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      April 19, 2018 12:37 PM

      So they hired a streamer, seemingly at random, to play their game without doing any research what-so-ever into this person's proficiency/experience with their genre.

      Somehow I don't think it was the streamer making $10k for two hours of content that was the "moron" in this scenario.

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        April 19, 2018 12:54 PM

        Shacknews' article is somehow missing the part where Schade mentions the streamer/influencers were hired through a third party, not that that puts less blame on the developers though.

        https://www.vg247.com/2018/04/19/everspace-dev-paid-thousands-influencers-shit-playing-game/

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          April 19, 2018 12:59 PM

          Yeah it's definitely still on the developer, if I were them I'd want to be in control over who is marketing my product, but you're absolutely right about that being an important detail!

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        April 19, 2018 1:08 PM

        The dev went through a third party marketing group and assumed the marketing group would make sure the streamers weren't shit.

        The marketing group didn't do that.

        The Everspace dev is just saying don't trust the marketing groups - do your own research on the names they provide.

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          April 19, 2018 1:31 PM

          He and I agree on that, I just wouldn't have made that mistake in the first place. :)