Magic Leap has been carefully building up their position in the augmented reality industry for the last five years, teasing different tech and concepts all the way up to the announcement of the Magic Leap One Creator Edition that ships this year. The Creator Edition will likely be a fairly expensive early adopter product that developers will test out, but the company has taken a major step toward building the content library for the AR spectacles. With their first sports partnership, Magic Leap is collaborating with the NBA to produce an immersive, new way to watch basketball.
"Today, we are proud to announce our first sports partnership with the NBA and Turner, ushering in the next generation of sports viewing and interactivity through the power of Magic Leap One and a newly created NBA App that will be available through the platform.
This partnership will allow us to bring fans a completely new, intimate experience that has never been seen in sports. Using Magic Leap’s Screens platform, fans will be able to summon multiple, virtual screens into their field of view. When paired with Magic Leap’s Digital Lightfield technology and spatial computing, these screens can be shown at any size, and in any location combined with supplemental graphics that allow fans to enjoy their favorite stats, replays and commentary — all without missing the game action."
What does this new endeavor involve exactly? Magic Leap One users will watch NBA games with various data overlays and volumetric capture enhancing the viewing experience. The first person they've captured is Shaquille O'Neal, who has an awesome message for you in the video below. The initial library of content will include an archived collection of highlights clips from different teams and players, but the goal is to supply an immersive live experience with Magic Leap One.
The Magic Leap One Creators Edition ships sometime this year, so stay tuned to Shacknews for all future updates.
Charles Singletary posted a new article, Live AR Basketball Inbound as Magic Leap Collaborates with NBA
This sounds like a really useless, possibly annoying implementation of this tech, unless they're just really selling it poorly.