The New York Times Infuses AR Into Mobile App

Apple users get to experience the new feature in the official NYT app now and the Android version is in the works.

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Journalism is one of the many industries evolving and innovating on the wings of immersive technology like AR and VR, finding new ways to educate and tell stories around the world. The New York Times already delivers "stories without limits" with virtual reality, but the media powerhouse is embracing AR with a newly launched experience in their official NYT mobile app.

"If photography freed journalists to visually capture important moments, and video allowed us to record sight, sound and motion, then our augmented reality feature goes a step further, making flat images three-dimensional."

The statement above is taken from the NY Times website along with a guide on how to utilize AR to its best potential. In another article, the NYT describes the pairing of AR and journalism as a "new pathway that can lead away from the abstract depiction of objects and toward a more visceral sense of real-life scale and physicality." Essentially, the media outlet is bringing words to life in a more personal way.

For now, the new AR app is only available on Apple platforms. Specifically, you'll iPhone SE, iPhone 6S or newer, fifth-generation iPad, or an iPad Pro equipped with the latest version of iOS. The team is working on Google's ARCore for Android devices, so expect more devices to allow for NYT AR in the future. 

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