Skydance is an entertainment powerhouse that has the rights to popular franchises like Star Trek, G.I. Joe, and World War Z with films and Jack Ryan, the upcoming Netflix original Altered Carbon, and Dietland all on television formats. The company has dipped into interactive media (including VR) regularly through its Skydance Interactive imprint and is getting a boost in those efforts with an investment from Tencent, a Chinese multination conglomerate.
Tencent has used technology to solidify a portfolio of digital content across games, video, music, and books. This partnership will help to expand Skydance's content into the Chinese market, something that has been influencing Hollywood for some time now. The partnership will support collaboration on virtual reality, something very influential in China currently. Skydance Interactive is responsible for the intriguing VR mech experience
“Skydance is nurturing successful entertainment franchises, especially in the action and science fiction genres, which are particularly popular in China. We believe this partnership will support Skydance’s expansion internationally, across media and into television production, and provide Tencent with attractive content that we can share with China consumers,” said James Mitchell, Chief Strategy Officer at Tencent, in the press release for the announcement.
Skydance and Tencent's reach across media is massive and the collaboration between the two will be a boon for the virtual reality industry. Recognizable names will be instrumental in the growth of VR.