Logitech is expanding its gaming portfolio into the console space, today announcing a deal to purchase console headset maker Astro Gaming for $85 million in cash. The transaction is expected to be completed by August.
The acquisition will bolster Logitech's traditional PC focus, making the company's Logitech G gaming division more diversified to appeal to all gamers instead of one specific segment. "The Logitech G team loves the sport of gaming," Logitech G VP and GM Ujesh Desai said in a blog post describing the deal. "We’ve worked tirelessly to provide gaming gear that makes gaming more fun and gives you the tools you need to compete to win. I’m happy to share that we’ve found this same love for design and the sport of gaming in our newest team members: joining the Logitech G gaming team is ASTRO Gaming. ASTRO’s history of producing award-winning headsets for pro esports and console gamers perfectly complements the PC gaming expertise Logitech G is best known for."
Desai said that Astro will continue its console development, while Logitech G will keep stay with PC. "With ASTRO laser focused on designing products for console gaming, and Logitech G focused on building the most advanced PC gaming gear, together we’ve got gamers covered no matter what platform they play on."
While saying all the appropriate things to the gaming public about the deal, Logitech also revealed what the acquisition means for investors. "We’re investing in an adjacent gaming market - the console gaming market - to help accelerate the long-term growth of our gaming business. In FY 2018," Logitech said in its press release. "We expect the acquisition of ASTRO to add approximately two points of growth to the top line, and to be slightly dilutive to the bottom line in the first year, as we integrate the business and invest to expand ASTRO internationally."
We talked to Astro Gaming at E3 about their new line of A10 console headsets. Desai even mentioned the A10s in the blog post.
John Keefer posted a new article, Logitech to Acquire Console Headset Maker Astro Gaming
Pretty smart buy IMO, Logitech hasn’t got much presence there.
Please don't fuck this up. Logitech headphones are just average. They need to make sure that they keep Astro's tech and not make Astro use Logitech shit.