Study: In-Game Advertising Boosts Gatorade Sales
In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...
READ MORE >All Points Bulletin to Run Ads Through Voice Chat
Realtime Worlds' All Points Bulletin (APB) will be released tomorrow with pre-order customers already causing chaos in the crime-filled...
READ MORE >"Isn't it awesome that they don't play when you're in the game then?"
see all 63 commentsWipeout HD Ad Pulled After Load Time Snafu
Following the revelation that "high-resolution dynamic video ads" had been implemented into the loading screens of Wipeout HD and could nearly...
READ MORE >"if Sony or Liverpool studios came out and said we're putting ads in now then people would be ..."
see all 35 commentsWipeout HD In-game Ads Nearly Double Load Times (Updated)
Update: Sony has now pulled the most common video ad, a commercial for State Farm, and vowed to "ensure that any in-game advertising does not...
READ MORE >"I don't know about some of the dumb comments here but, I will return/refund any game I find with ..."
see all 141 commentsEA CEO Chimes in on DRM, In-game Advertising
Electronic Arts CEO John Riccitiello, speaking at the Dow Jones/Nielsen Media and Money Conference, acknowledged the game community controversies...
READ MORE >"I think people are missing something on EA's use of securom lately. It's been used on many of ..."
see all 53 commentsObama In-game Ads Target Battleground States in 10 Xbox 360 Games
In-game advertisements for Democratic president candidate Barack Obama are running in more than just the Xbox 360 version of Burnout Paradise, with...
READ MORE >"So the constituency of '360 stone slackers' is the key for McShame to win the election. The GOP ..."
see all 30 commentsGames and Politics Collide Some More: Obama Buys In-Game Advertisements
Hot on the heels of the news that the games industry likes presidential candidate Barack Obama comes confirmation that the feeling's mutual: Obama...
READ MORE >"Part of the reason people get so uppity over this is because a lot of the time when something ..."
see all 43 commentsGoogle Offering In-game Advertising via AdSense [Updated with Sample]
Online search giant Google has launched a new public beta of its popular AdSense advertising software, which will allow developers to integrate ads...
READ MORE >"I hope someone makes a NoScript or Adblock program for games."
see all 9 commentsActivision Signs PS3 In-Game Advertising Deal
Activision has inked a deal with IGA Worldwide, the in-game advertisement firm, to serve up ads inside future Activision titles on PlayStation 3....
READ MORE >"Would be? How about "has already". Did everyone just forget all the instrument and equipment ..."
see all 16 commentsAdvertising Could Take Creativity Out of Games, Says Pimp My Ride Developer
Free-to-play PC games are becoming more numerous than ever, but the industry should beware following an advertising-driven business model like...
READ MORE >"Pimp My Ride was worse than I even imagined (I played it). Although the funniest things are ..."
see all 16 commentsGoogle Testing In-game Advertising Software
Internet giant Google is currently testing software that could bring the company's AdSense advertising protocol to PC and console games....
READ MORE >"Im NEVER giving in to shit like this!! quake 5: while shooting some strogg punks TV-shop ..."
see all 29 commentsSony Signs PS3 In-game Ad Deal with Double Fusion
Sony Computer Entertainment today announced a partnership with advertising agency Double Fusion to bring in-game advertising to PlayStation 3...
READ MORE >"It is kind of sad how many people are impressed by polysyllaby."
see all 45 commentsStudy: 82% of PC Gamers Don't Mind In-Game Ads; In-Game Ads Found At Least 61% Effective
82% of PC gamers feel that games are "just as enjoyable with ads as without," according to a new study from research group Nielsen. After viewing...
READ MORE >"there are several cutscenes where they cut the camera to view the back of a monitor for several ..."
see all 88 commentsPlayStation 3 Gains In-game Advertising, 'Organic' Ads To Provide A 'Richer Experience for Gamers'
Sony Computer Entertainment America and Europe today revealed that the PlayStation 3 will soon support in-game advertising, a move the companies...
READ MORE >"i still dont think i would knowingly purchase a game with in game advertising, at least not ..."
see all 42 commentsNCsoft Reveals City of Heroes In-game Ad Deal
MMO developer NCsoft today announced a new partnership with Double Fusion to supply in-game advertising for City of Heroes, releasing several...
READ MORE >"If it was completely free and ad-supported then I'd try it as well."
see all 21 comments
"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."
- Agrona see all 17 comments