Sony Signs PS3 In-game Ad Deal with Double Fusion

by Aaron Linde, Jul 10, 2008 5:00pm PDT

Related Topics – Sony, In-game Advertising, Double Fusion

Sony Computer Entertainment today announced a partnership with advertising agency Double Fusion to bring in-game advertising to PlayStation 3 titles.

Double Fusion, whose roster of clients includes Gearbox Software, NCSoft and THQ, utilizes specialized technology to deliver dynamic and context-oriented advertisements to audiences.

"PS3 is open for the ad business," said SCEA senior VP Phil Rosenberg. "We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3. PlayStation is taking a major role in enabling this fast-developing sector that is positive for the games medium."

The companies did not directly specify which titles or services will see the incorporation of in-game ads, nor did they mention when the advertisements will materialize.

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Comments

12 Threads | 45 Comments

#4

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By: sinclair4217 x Show Full Post

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The whole ads in games is nonsensical. If they are unobtrusive enough to be accepted without large segments of gamers boycotting them, then they will be overlooked enough that no significant ad revenue will be generated by "views" (however they track that). Just a bad idea all the way around.

Jul 10, 2008 6:39pm PDT

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The whole ads in games is nonsensical. If they are unobtrusive enough to be accepted without large segmen... : sinclair4217
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#5

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By: Rot05 x Show Full Post

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Guys I love this Idea. Did you see how it said "NCsoft" ???? NCsoft devolpes the best MMORPGs around! This paves the way for no monthly fees for their MMORPGs on the PS3. Also companies will develop free content (Maps, guns, modes, ect.) because of the ad support! This is great news! This is some of the best news Sony has announced! The will show us info about products we all ready want, and we even get free content because of it! What could be better? The only draw back would be billboards in game, So what? I don't care if we get free content and no monthly fees! In BF: BC you might be able to blow them up. ((if EA Signs up) New badges for Sign killer (Kill 5 billboards around) Which means more points for you. -Rot05

Jul 10, 2008 6:45pm PDT

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Guys I love this Idea. Did you see how it said "NCsoft" ???? NCsoft devolpes the best MMORPGs around!... : Rot05
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#39

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By: DJediX x Show Full Post

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I would think that In-game Ads should equal lower game prices. But that would make too much sense.

Jul 11, 2008 8:54am PDT

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I would think that In-game Ads should equal lower game prices. But that would make too much sense. : DJediX
Thread Truncated. Click to see all 2 replies.
- go back to selling shamwow you f'n shill pile of garbage. : syn0r

#34

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By: Marauder IIC x Show Full Post

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I hope it works out for Sony. After reading that article how Sony announced to it's stockholders that it might not be able to make the PS3 profitable or catch up to the sales of the Xbox 360 - ever - I was worried for a bit there. Especially since the Playstation used to be one of the great pillars that keeps the company afloat. Competition is good, it keeps companies creative and motivated. If this is a move to keep Sony in the fight I wish them good luck.

Jul 11, 2008 6:31am PDT

I hope it works out for Sony. After reading that article how Sony announced to it's stockholders that it ... : Marauder IIC

#27

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By: syn0r x Show Full Post

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lets hope there is an option to turn these adds off. and uh.. this isnt great for games like gta.. one of gta's strengths has always been its satire of commercials and ads...

ps. nobody is allowed to make fun of sony or else your a troll. even though this doesnt benefit the gamer at all and simply puts money in the pocket of sony, gg capitalism.

Jul 11, 2008 12:00am PDT

lets hope there is an option to turn these adds off. and uh.. this isnt great for games like gta.. one of... : syn0r

#8

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By: quadalupeupe x Show Full Post

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Guild Wars 2 on PS3 please

Jul 10, 2008 6:56pm PDT

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Guild Wars 2 on PS3 please : quadalupeupe
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- Disregard this, NCsoft. Please. : IndigoAK

#15

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By: feek x Show Full Post

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fuck off sony

Jul 10, 2008 8:11pm PDT

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fuck off sony : feek
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- How rude! : Frank_Mackey

#2

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By: Bumpmapped x Show Full Post

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if it's in home...fine...if it's in my games other than nascar and sports then fuck you

Jul 10, 2008 6:06pm PDT

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if it's in home...fine...if it's in my games other than nascar and sports then fuck you : Bumpmapped
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- Pretty much how I feel about it. : Pneum0

#9

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By: freakynipples69 x Show Full Post

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In-game ads could work in games like GTAIV that take place in the real world (almost) but how could you possibly use in-game ads in Mass Effect or Final Fantasy, other than annoying Coca-Cola splashes on load screens?

Whatever, the advertising industry runs the world. What are you going to do.

Jul 10, 2008 6:58pm PDT

In-game ads could work in games like GTAIV that take place in the real world (almost) but how could you p... : freakynipples69

#6

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By: shredomatic x Show Full Post

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Welp they gotta make those billions back somehow.

Jul 10, 2008 6:45pm PDT

Welp they gotta make those billions back somehow. : shredomatic

#3

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By: xsoulbrothax x Show Full Post

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hahahaha. now all those people saying they would boycott stuff with ingame advertising will be boycotting the entire ps3 :(

Jul 10, 2008 6:20pm PDT

hahahaha. now all those people saying they would boycott stuff with ingame advertising will be boycotting... : xsoulbrothax

#1

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By: ahk-med x Show Full Post

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This is for you, the gamer. You're welcome.

-Sony

Jul 10, 2008 5:15pm PDT

This is for you, the gamer. You're welcome. -Sony : ahk-med

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