Gearbox on In-game Advertising
A couple of days ago it was announced that Gearbox Software directly made a deal with Double Fusion to handle the in game advertising for their...
READ MORE >Gearbox Signs In-game Ad Deal for Upcoming Titles
Gearbox Software today announced a partnership with advertising company Double Fusion to bring in-game advertising to future Gearbox titles....
READ MORE >"Perhaps. But also, your comment seems to fit better in the thread above us, where they're ..."
see all 17 commentsMicrosoft, EA Extend In-game Advertising Agreement
Microsoft subsidiary Massive Inc extended a previously-inked deal to provide in-game advertising for Electronic Arts titles, the company announced...
READ MORE >"Obviously the deal doesn't include Burnout: Paradise. LOL @ CompUSA ads."
see all 10 commentsActivision CEO: StarCraft 2 Can Be 'Model' for In-game Advertising (Updated)
Update: Blizzard has clarified that, as expected, only the Battle.net component of StarCraft II will contain advertising. "We have no plans to...
READ MORE >"Seriously, those aren't the type of comments you should let out...you know the ones about ..."
see all 63 commentsBattlefield Heroes Has No In-game Advertising
Despite being a free-to-play ad-supported web title, EA DICE's upcoming cartoony shooter Battlefield Heroes (PC) will not feature any type of...
READ MORE >"EA doesn't make the games, they hire other people to do so. Then after one or two good games, EA ..."
see all 71 commentsNielsen: In-game Advertising Persuades Gamers
Massive Inc, the same Microsoft advertising subsidiary now in charge of delivering ads to EA Sports titles, yesterday released the results of a...
READ MORE >"Advertising is evil. It's only purpose is to make people buy something they have no use for. If ..."
see all 26 commentsOpinion: In-Game Advertising Blows Up
As gamers know, product placement and advertising in popular media and games isn't a really new idea--it started to garner some attention as far...
READ MORE >"Didn't the Aztecs claim 2012 to be the end anyways. Look if you don't want in-game adverts vote ..."
see all 68 commentsGoogle Patents In-Game Advertising, Tracking Methods
A United States patent filed by Google and published this March has revealed details of extensive in-game advertising strategies that are...
READ MORE >"Makes sense, if they don't patent it then someone else will do so and then come after them, it's ..."
see all 62 commentsReactions to In-Game Advertising
Gamasutra's latest Question of the Week deals with the growing trends of in-game advertising. As usual, the site receives comments from varied...
READ MORE >"As one might expect, the general sentiment is that it is inevitable that in-game ads will become ..."
see all 69 commentsIn-game Advertising
We werent just blowing smoke up your bootie when we talked about in-game advertising gathering up some momentum lately. Just a couple of days ago...
READ MORE >"I am personally looking forward to seeing the Viagra and penis-size ads in-game rather than in ..."
see all 311 commentsIn-game Advertising
In-game advertising has come up a few times here over the years as something we all expect to become popular sooner or later. It never really...
READ MORE >"More fleecing for the sheep. Sigh. Line up and say, Baaaaaah!"
see all 117 comments
"I woudlnt be opposed to seeing tasteful soft porn adverts in mature games."
- 5150Joker see all 45 comments