In-game Advertising News

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Study: In-Game Advertising Boosts Gatorade Sales

By Alice O'Connor, Sep 14, 2010 6:51am PDT

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...

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"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."

- Agrona see all 17 comments

All Points Bulletin to Run Ads Through Voice Chat

By Brian Leahy, Jun 28, 2010 11:20am PDT

Realtime Worlds' All Points Bulletin (APB) will be released tomorrow with pre-order customers already causing chaos in the crime-filled...

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"Isn't it awesome that they don't play when you're in the game then?"

- seawolfnfhq see all 63 comments

Wipeout HD Ad Pulled After Load Time Snafu

By Chris Faylor, Aug 04, 2009 8:19am PDT

Following the revelation that "high-resolution dynamic video ads" had been implemented into the loading screens of Wipeout HD and could nearly...

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"if Sony or Liverpool studios came out and said we're putting ads in now then people would be ..."

- shackBox360 see all 35 comments

Wipeout HD In-game Ads Nearly Double Load Times (Updated)

By Nick Breckon and Chris Faylor, Aug 03, 2009 3:58pm PDT

Update: Sony has now pulled the most common video ad, a commercial for State Farm, and vowed to "ensure that any in-game advertising does not...

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"I don't know about some of the dumb comments here but, I will return/refund any game I find with ..."

- ktseymour see all 141 comments

EA CEO Chimes in on DRM, In-game Advertising

By Blake Ellison, Oct 14, 2008 3:03pm PDT

Electronic Arts CEO John Riccitiello, speaking at the Dow Jones/Nielsen Media and Money Conference, acknowledged the game community controversies...

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"I think people are missing something on EA's use of securom lately. It's been used on many of ..."

- Azrael88 see all 53 comments

Obama In-game Ads Target Battleground States in 10 Xbox 360 Games

By Chris Faylor, Oct 14, 2008 1:04pm PDT

In-game advertisements for Democratic president candidate Barack Obama are running in more than just the Xbox 360 version of Burnout Paradise, with...

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"So the constituency of '360 stone slackers' is the key for McShame to win the election. The GOP ..."

- VisitorQ see all 30 comments

Games and Politics Collide Some More: Obama Buys In-Game Advertisements

By Blake Ellison, Oct 13, 2008 3:53pm PDT

Hot on the heels of the news that the games industry likes presidential candidate Barack Obama comes confirmation that the feeling's mutual: Obama...

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"Part of the reason people get so uppity over this is because a lot of the time when something ..."

- Schnapple see all 43 comments

Google Offering In-game Advertising via AdSense [Updated with Sample]

By Chris Faylor, Oct 08, 2008 7:46am PDT

Online search giant Google has launched a new public beta of its popular AdSense advertising software, which will allow developers to integrate ads...

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"I hope someone makes a NoScript or Adblock program for games."

- Sailor of Fortune see all 9 comments

Activision Signs PS3 In-Game Advertising Deal

By Blake Ellison, Sep 30, 2008 10:56am PDT

Activision has inked a deal with IGA Worldwide, the in-game advertisement firm, to serve up ads inside future Activision titles on PlayStation 3....

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"Would be? How about "has already". Did everyone just forget all the instrument and equipment ..."

- SinistarX see all 16 comments

Advertising Could Take Creativity Out of Games, Says Pimp My Ride Developer

By Blake Ellison, Sep 24, 2008 10:22am PDT

Free-to-play PC games are becoming more numerous than ever, but the industry should beware following an advertising-driven business model like...

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"Pimp My Ride was worse than I even imagined (I played it). Although the funniest things are ..."

- bigexplosions see all 16 comments

Google Testing In-game Advertising Software

By Aaron Linde, Jul 30, 2008 2:23pm PDT

Internet giant Google is currently testing software that could bring the company's AdSense advertising protocol to PC and console games....

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"Im NEVER giving in to shit like this!! quake 5: while shooting some strogg punks TV-shop ..."

- Jockiboy see all 29 comments

Sony Signs PS3 In-game Ad Deal with Double Fusion

By Aaron Linde, Jul 10, 2008 5:00pm PDT

Sony Computer Entertainment today announced a partnership with advertising agency Double Fusion to bring in-game advertising to PlayStation 3...

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"It is kind of sad how many people are impressed by polysyllaby."

- WildDanimal see all 45 comments

Study: 82% of PC Gamers Don't Mind In-Game Ads; In-Game Ads Found At Least 61% Effective

By Chris Faylor, Jun 17, 2008 9:59am PDT

82% of PC gamers feel that games are "just as enjoyable with ads as without," according to a new study from research group Nielsen. After viewing...

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"there are several cutscenes where they cut the camera to view the back of a monitor for several ..."

- deadfish see all 88 comments

PlayStation 3 Gains In-game Advertising, 'Organic' Ads To Provide A 'Richer Experience for Gamers'

By Chris Faylor, Jun 04, 2008 7:32am PDT

Sony Computer Entertainment America and Europe today revealed that the PlayStation 3 will soon support in-game advertising, a move the companies...

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"i still dont think i would knowingly purchase a game with in game advertising, at least not ..."

- feek see all 42 comments

NCsoft Reveals City of Heroes In-game Ad Deal

By Aaron Linde, Apr 03, 2008 12:20pm PDT

MMO developer NCsoft today announced a new partnership with Double Fusion to supply in-game advertising for City of Heroes, releasing several...

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"If it was completely free and ad-supported then I'd try it as well."

- frib see all 21 comments