In-game Advertising News


Study: In-Game Advertising Boosts Gatorade Sales

By Alice O'Connor, Sep 14, 2010 6:51am PDT

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...


"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."

- Agrona see all 17 comments

All Points Bulletin to Run Ads Through Voice Chat

By Brian Leahy, Jun 28, 2010 11:20am PDT

Realtime Worlds' All Points Bulletin (APB) will be released tomorrow with pre-order customers already causing chaos in the crime-filled...


"Isn't it awesome that they don't play when you're in the game then?"

- seawolfnfhq see all 63 comments

Wipeout HD Ad Pulled After Load Time Snafu

By Chris Faylor, Aug 04, 2009 8:19am PDT

Following the revelation that "high-resolution dynamic video ads" had been implemented into the loading screens of Wipeout HD and could nearly...


"if Sony or Liverpool studios came out and said we're putting ads in now then people would be ..."

- shackBox360 see all 35 comments

Wipeout HD In-game Ads Nearly Double Load Times (Updated)

By Nick Breckon and Chris Faylor, Aug 03, 2009 3:58pm PDT

Update: Sony has now pulled the most common video ad, a commercial for State Farm, and vowed to "ensure that any in-game advertising does not...


"I don't know about some of the dumb comments here but, I will return/refund any game I find with ..."

- ktseymour see all 141 comments

EA CEO Chimes in on DRM, In-game Advertising

By Blake Ellison, Oct 14, 2008 3:03pm PDT

Electronic Arts CEO John Riccitiello, speaking at the Dow Jones/Nielsen Media and Money Conference, acknowledged the game community controversies...


"I think people are missing something on EA's use of securom lately. It's been used on many of ..."

- Azrael88 see all 53 comments

Obama In-game Ads Target Battleground States in 10 Xbox 360 Games

By Chris Faylor, Oct 14, 2008 1:04pm PDT

In-game advertisements for Democratic president candidate Barack Obama are running in more than just the Xbox 360 version of Burnout Paradise, with...


"So the constituency of '360 stone slackers' is the key for McShame to win the election. The GOP ..."

- VisitorQ see all 30 comments

Games and Politics Collide Some More: Obama Buys In-Game Advertisements

By Blake Ellison, Oct 13, 2008 3:53pm PDT

Hot on the heels of the news that the games industry likes presidential candidate Barack Obama comes confirmation that the feeling's mutual: Obama...


"Part of the reason people get so uppity over this is because a lot of the time when something ..."

- Schnapple see all 43 comments

Google Offering In-game Advertising via AdSense [Updated with Sample]

By Chris Faylor, Oct 08, 2008 7:46am PDT

Online search giant Google has launched a new public beta of its popular AdSense advertising software, which will allow developers to integrate ads...


"I hope someone makes a NoScript or Adblock program for games."

- Sailor of Fortune see all 9 comments

Activision Signs PS3 In-Game Advertising Deal

By Blake Ellison, Sep 30, 2008 10:56am PDT

Activision has inked a deal with IGA Worldwide, the in-game advertisement firm, to serve up ads inside future Activision titles on PlayStation 3....


"Would be? How about "has already". Did everyone just forget all the instrument and equipment ..."

- SinistarX see all 16 comments

Advertising Could Take Creativity Out of Games, Says Pimp My Ride Developer

By Blake Ellison, Sep 24, 2008 10:22am PDT

Free-to-play PC games are becoming more numerous than ever, but the industry should beware following an advertising-driven business model like...


"Pimp My Ride was worse than I even imagined (I played it). Although the funniest things are ..."

- bigexplosions see all 16 comments

Google Testing In-game Advertising Software

By Aaron Linde, Jul 30, 2008 2:23pm PDT

Internet giant Google is currently testing software that could bring the company's AdSense advertising protocol to PC and console games....


"Im NEVER giving in to shit like this!! quake 5: while shooting some strogg punks TV-shop ..."

- Jockiboy see all 29 comments

Sony Signs PS3 In-game Ad Deal with Double Fusion

By Aaron Linde, Jul 10, 2008 5:00pm PDT

Sony Computer Entertainment today announced a partnership with advertising agency Double Fusion to bring in-game advertising to PlayStation 3...


"It is kind of sad how many people are impressed by polysyllaby."

- WildDanimal see all 45 comments

Study: 82% of PC Gamers Don't Mind In-Game Ads; In-Game Ads Found At Least 61% Effective

By Chris Faylor, Jun 17, 2008 9:59am PDT

82% of PC gamers feel that games are "just as enjoyable with ads as without," according to a new study from research group Nielsen. After viewing...


"there are several cutscenes where they cut the camera to view the back of a monitor for several ..."

- deadfish see all 88 comments

PlayStation 3 Gains In-game Advertising, 'Organic' Ads To Provide A 'Richer Experience for Gamers'

By Chris Faylor, Jun 04, 2008 7:32am PDT

Sony Computer Entertainment America and Europe today revealed that the PlayStation 3 will soon support in-game advertising, a move the companies...


"i still dont think i would knowingly purchase a game with in game advertising, at least not ..."

- feek see all 42 comments

NCsoft Reveals City of Heroes In-game Ad Deal

By Aaron Linde, Apr 03, 2008 12:20pm PDT

MMO developer NCsoft today announced a new partnership with Double Fusion to supply in-game advertising for City of Heroes, releasing several...


"If it was completely free and ad-supported then I'd try it as well."

- frib see all 21 comments