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It's a fallacy that every pirated copy of something results in one less sale, but it's definitely true that there are some people who would have bought a particular title had they not already pirated it. You'll frequently hear "But I'll buy the games I really like!" which translates to "I'll only spend money on AAA games despite the fact that I've enjoyed this otherwise good A game enough to finish it but I never bothered paying for it and don't feel like it now".
Bad products should be proven so in the marketplace without the influence of piracy messing things up.
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