Research firm Cowen & Company stated its projection that Titanfall 2's sales will be "substantially" disappointing for EA, so much so that the game's poor results will offset Battlefield 1's considerably stronger performance (via GameSpot).
Previously, the firm projected roughly nine million Titanfall 2 units sold. Cowen & Company adjusted its prognostication to between five and six million sales—not because of the game's quality, but because of unfortunate timing, sandwiched as it is between Battlefield 1 (released a week earlier on October 21) and Activision's forthcoming Call of Duty: Infinite Warfare.
"We suspect EA believed that by launching two shooters next to Call of Duty it could put a large dent in its biggest competitor, but instead EA appears to have wound up shooting its own foot off," the firm stated.
Indeed, EA CEO Andrew Wilson said earlier this spring that the publisher would attempt to canvas the shooter genre by releasing Titanfall 2 and Battlefield 1 in close proximity. Titanfall 2 released yesterday, Friday, October 28, while BF1 launched last Friday, October 21.
The idea was to give fans both frenetic first-person shooting via Titanfall 2, and more strategic gameplay in BF1, thus steering consumers toward EA products and away from Infinite Warfare, due to launch next Friday, November 4.
Premium editions of Call of Duty: Infinite Warfare will ship with a remastered version of 2007's Call of Duty 4: Advanced Warfare. It's considered one of the greatest and most influential shooters of all time, and could give Infinite Warfare even greater cachet for dedicated players looking to relive CoD4's glory days on modern consoles.
Cowen & Company filed its report ahead of EA's earnings briefing scheduled for next week. In that same report, it adjusted projected sales for BF1 from 14 million units to 16.5.